We used gaming to reach a new audience and spread Wendy's brand message of never-frozen beef. Done organically and authentically, we changed how brands interact in this new world.
beIN SPORTS, the new U.S. broadcaster for the most important and prestigious South American soccer competition, Copa Libertadores, wanted to engage with South American super soccer fans known as HINCHAS, and invite non-South American and casual soccer fans to be part of the HINCHA culture, building awareness and driving tune-in.
To celebrate the 50th anniversary of the greatest journey ever, we used Google Assistant to transform the Apollo 11 mission into an adventure through careers in the U.S. Navy.
We merged creativity with technology for the Tennessee Department of Tourist Development and developed a wearable that scientifically proved kids have fun on vacation in Tennessee, helping influence thousands to visit the state.
We leveraged social media to create consumer demand for Wendy's Spicy Nuggets — resulting in impressive sales and the most liked tweet by a brand, ever.
United Rentals is the world's largest equipment rental company. We transformed the brand's customer experience from a series of online "printed" catalogs, marketing flyers and contact forms to a truly robust and interactive online marketplace that serves the customer and drives growth for the business.
Ares has quit his day job to work at Oikos Greek Yogurt.
- Telling the Navy story, from the sea floor to outer space.
We launched a role-playing game to fight the competition — engaging fans in a new way while spreading Wendy's brand story of never-frozen beef.
The pageant said goodbye to the bikini competition once and for all.
Using app technology, we developed a digital currency for New Balance based on how many miles a person ran. Their miles could be exchanged for pints in one-of-a-kind Runaway Pub.
- We made it possible for colorblind people to experience fall for the first time.
Sprint embodies the idea and mission of Move Forward so well that by 2015 it had evolved far beyond its online presence. To show consumers the brand was still dedicated to innovative solutions and wireless dependability, the digital experience needed a major update.
- Making athletes sweat for their DICK'S Sporting Goods Discounts.
- How one Tweet launched a new product for Kraft Heinz.
- The only park built with LEGO bricks now has a campaign printed with them.
- Dell uncovers the real magic behind technology.
- Creating and launching a global brand platform for New Balance.