Boomers took over Facebook and kind of ruined it. But everyone, young and old, still occasionally checks their account. 

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By transforming into the very thing driving people away from Facebook (a Boomer), Wendy’s found a way to bring people back for more.

Going against best practices and common sense, Wendy’s posted low-quality pictures, typed in all caps, and broke every rule in the content creation book, generating a massive organic reach and engagement among users of all ages.

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  • 20% lift in intent to visit Wendy’s, beating the entire QSR category
  • 2 x our average organic reach per post
  • Facebook named Boomerbook “The most deeply connected to culture campaign of 2021”
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