Boomers took over Facebook and kind of ruined it. But everyone, young and old, still occasionally checks their account.
By transforming into the very thing driving people away from Facebook (a Boomer), Wendy’s found a way to bring people back for more.
Going against best practices and common sense, Wendy’s posted low-quality pictures, typed in all caps, and broke every rule in the content creation book, generating a massive organic reach and engagement among users of all ages.
- 20% lift in intent to visit Wendy’s, beating the entire QSR category
- 2 x our average organic reach per post
- Facebook named Boomerbook “The most deeply connected to culture campaign of 2021”