Colorblind Viewer

We made it possible for colorblind people to experience fall for the first time.

Description: Americans spend billions traveling the country to witness the changing fall foliage. And the state of Tennessee is home to some of the best fall colors. But we realized, there are 13 million Americans who have never seen them because they are colorblind.

What if Tennessee could be the place they saw these incredible colors for the first time? How amazing would that be?

  • A colorblind man has an emotional reaction after looking through a Colorblind Viewer to see Tennessee’s foliage
Discover A Whole New World 

Description: So we created the Colorblind Viewer - the only scenic viewer that helps colorblind people see fall's true colors. The viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee's best lookouts. We then captured reactions as people used them and created an emotional online film.

"Genuinely tugs at the heartstrings."
Upworthy

The story became national news with features on Associated Press, NBC Nightly News, The Today Show, ABC and others.

  • 9M+ video views
  • More than 661M earned media impressions
  • Hotel revenue increased 9.5% over previous year

Featured on the CBS television program, "Innovation Nation," which showcases present-day change makers.

  • A colorblind man has an emotional reaction after looking through a Colorblind Viewer to see Tennessee’s foliage
    The Colorblind Viewer made Tennessee the place to see the fall colors in a whole new way.
  • Close up of a black metal viewfinder against a blurred out backdrop of fall foliage
    “You don’t know that you’re missing it because you never saw it to begin with.”