City of Hope is out to eliminate cancer – through new discoveries, patient care, education, and on-going research trials. With the brand growing the need for a unified, cohesive experience emerged. A new website became mission-critical, presenting the opportunity to amplify and simplify the complex brand story, while leveraging a more advanced technology platform.
Working with 60+ stakeholders VMLY&R identified 11 key audiences and built journeys allowing us to guide each visitor to the right business outcome. This new solution needed to ensure agile content distribution for over 4,000 pages within a single experience as well as long-term scalability to grow and evolve at the pace of the business.
We were able to connect multiple, disjointed web experiences into a single simplified solution that aligns creation, distribution, and maintenance of content under a single thoughtfully constructed experience. A streamlined experience and consistent look and feel has shown a significant improvement for our patients, researchers while also linking our 100,000 donors and volunteers to the latest updates.