We wanted to reach gamers through the biggest game in the world - Fortnite - a cultural phenomenon. Brands are either left tweeting about it from the sidelines or paying big bucks for in-game sponsorships.
So we picked up a controller, but instead of killing other players, we killed freezers. Again and again. And we streamed it all on Twitch, where hundreds of thousands of gamers watched us wage war on Fortnite's frozen beef.