LEGOPRESS

LEGOLAND is the only park built with LEGO bricks. And now it’s the only park with a campaign printed with them too! We brought our LEGO super fans and letterpress know-how together to create something inspired by LEGO and those who love to build a world of fun.

Inspiration

LEGOLAND Florida is full of fun, creativity and color. But most importantly, it's the only park built for kids to take the lead. So how do we capture this spirit to promote its attractions, while crafting something only LEGOLAND could do?

LEGOLAND Florida's rides and characters come to life in one-of-a-kind works of art.
  • Poster of a Legopress pirate. Assemble your engines at The Great LEGO Race. Legoland, Florida Resort.
Letterpress meets LEGO bricks

Combining the imagination of our super fans, paint, 7,897 LEGO bricks and antique letterpress machines, we hand-printed the first-ever campaign using LEGO bricks as moveable types. Every detail, imperfection and texture was captured to create a one-of-a-kind series of posters, newspaper inserts and works of art.

  • A poster printed with LEGO® Bricks featuring a LEGO medieval knight, fire breathing dragon, and castle, and it reads “Tame the brick-tacular Dragon Coaster. Legoland Florida Resort”
    It's the first-ever campaign using LEGO bricks as moveable types.
  • A poster printed with LEGO® Bricks featuring a LEGO red-haired surfer girl with a board, palm tree and a wave with inner tubes, and it reads “Make a splash at the only water park built for kids. Legoland Florida Resort”
    These one-of-a-kind series of posters, newspaper inserts, and works of art were created to showcase how LEGOLAND Florida builds a world of fun.