Wendy’s became famous with headline-grabbing tweets by acting like a person, not a brand. But tweets can only get you so far.
We took our social presence to the next level by giving our social voice an actual voice.
Using custom face tracking technology and voice talent, we brought Wendy to life with real-time responses on TikTok for our famous holiday, National Roast Day.
In 72 hours:
- +100 MM TikTok views
- +200 K new TikTok followers
- +300 MM earned media impressions