Still Fresh. Never Frozen.

Challenge

How can a brand as small as Wendy's compete with half the budget of QSR corporate giants like McDonald's and BK?

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Idea

People love people. Not corporations. Use social media to lead the brand and establish it like a real person, reacting in real time to foster genuine interactions and real connections with fans through entertainment, wherever they are.

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Results
  • Five top 10 globally trending songs on Spotify
  • Biggest brand Discord launch of all time
  • Most retweeted brand tweet of all time
  • Top 1% of all Twitch streamers
  • Biggest Horizon Worlds brand launch of all time
  • Most liked brand tweet of all time
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