Wendy's Feast of Legends

Continuing the the fight against frozen beef

Wendy’s took New York Comic Con by storm launching its first ever Tabletop Role Playing Game (RPG) called Feast of Legends.

The game allows players to quest through the fictional land of Beef’s Keep, battling frozen foes along the way as part of the brand’s never-ending fight against frozen beef.

The immersive 100-page campaign was written by VMLY&R, and cleverly tells the full Wendy’s brand story to a new, younger audience in an authentic way.

  • Freshtovia