Our Work

Creativity and Experiences That Connect

Passionately inventive and relentlessly curious, we strive to uncover the connection in all we do. From finding the relevance and authenticity true to a brand and its consumers, to connecting to them whenever and wherever they are. Explore our award-winning work to see how we unite people across platforms, experiences and culture.

Our Work
  • Your Weekend

    The Last Ever Issue

    We purchased Poland's longest running and most-read adult magazine and turned the page by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights and sexism.

  • Wendy smashing down a freezer containing frozen beef inside Fortnite.

    Keeping Fortnite Fresh

    We used gaming to reach a new audience and spread Wendy's brand message of never-frozen beef. Done organically and authentically, we changed how brands interact in this new world.

  • Book with tampons inside

    The Tampon Book

    Scholz & Friends in Germany, a strategic partner of VMLY&R, used creativity and tampons to outsmart the tax system legally — helping The Female Company, an online shop for feminine hygiene products, become a political player and, in turn, change unfair laws against women.

  • FordPass app

    Ford Pass

    We created FordPass: an ever-expanding platform that combines all the world’s best ideas about transportation into one experience. From starting your car to finding and reserving parking or even reserving a bike, FordPass is a go-to source for all things mobility. FordPass allows the world to engage with the Ford brand. Even those who don’t own a car.

  • Exterior of a pub in London called The Runaway Pub

    Runaway Pub

    Using app technology, we developed a digital currency for New Balance based on how many miles a person ran. Their miles could be exchanged for pints in one-of-a-kind Runaway Pub.

  • Person visiting Sprint website on their phone

    SPRINT

    Development and launch of a rebranded digital experience across all of Sprint's owned platforms.
  • United Rentals website

    Putting CX First

    United Rentals is the world's largest equipment rental company. We transformed the brand's customer experience from a series of online "printed" catalogs, marketing flyers and contact forms to a truly robust and interactive online marketplace that serves the customer and drives growth for the business.

  • Miss America billboard

    Miss America 2.0

    If the swimsuit symbolized everything that Miss America had become in the public consciousness, getting rid of it symbolized everything that Miss America wanted to be.
  • Woman on a dark street

    Next Minute Law

    The Next Minute Law in Brazil ensures free, immediate assistance to rape victims at public hospitals. In partnership with the Federal Prosecution Service, we raised awareness for the law by installing billboards with lighting six times stronger on streets with a high incidence of violence to not only inform about the law, but prevent new assaults.

  • Neil Armstrong on the moon

    Journey to the Moon

    To celebrate the 50th anniversary of the greatest journey ever, we used Google Assistant to transform the Apollo 11 mission into an adventure through careers in the U.S. Navy.

  • Laugh tracker wearable device

    Laugh Tracker

    We merged creativity with technology for the Tennessee Department of Tourist Development and developed a wearable that scientifically proved kids have fun on vacation in Tennessee, helping influence thousands to visit the state.

  • Currency exchange board

    Dollar Agony

    Tying in to recent events, Dhélet VMLY&R in Argentina created a thought-provoking radio advertisement for Ripio to promote their bitcoin and digital payment services.

  • Crowd at a soccer match

    HINCHAS WANTED

    beIN SPORTS, the new U.S. broadcaster for the most important and prestigious South American soccer competition, Copa Libertadores, wanted to engage with South American super soccer fans known as HINCHAS, and invite non-South American and casual soccer fans to be part of the HINCHA culture, building awareness and driving tune-in.

  • ANZAC 1260x893 Case Study Header

    Legacy - Half Biscuit

    We reimagined a popular biscuit in Australia and New Zealand to bring people closer together and raise awareness and donations for Legacy Australia and New Zealand’s RSA — both which provide assistance and support to families of returned and deceased service personnel.

  • Pint Block Pub - Website

    PINT BLOCK

    The pub where you can't finish your drink! And a new campaign for THINK! to help prevent young men drink driving.