We're a leading full-service agency that creates work that lives in people’s lives. We harness creativity, technology, and culture to create connected brands that drive value for clients and touch lives around the world.

What We Can Do for You

  • Above The Line (ATL)
  • Below The Line (BTL)
  • Through The Line (TTL)
  • Shopper
  • Media
  • Digital
  • Commerce

We Make that Gets Results

We know that consumers don’t pay attention to irrelevant, interruptive ads. So, at VMLY&R, we create culturally relevant work that is entertaining, engaging and gets results. We’ve won a bunch of awards (including four Cannes Lions in 2022 alone, tying for first place in South Africa on points) but what means more to us than silverware, is creating work that delivers real results for our clients.


Work with Purpose

Since VMLY&R South Africa’s inception 12 years ago, we’ve had a drive to create work with purpose. We believe that doing good does not have to mean sacrificing profit. Nothing brings us more joy than partnering with likeminded clients to produce top-quality work that has a positive influence on their bottom line, as well as a positive impact on the world.


Our People are the Best
At VMLY&R South Africa, we are committed to being the change we want to see in the advertising industry. We employ over 300 talented, creative and diverse people across Johannesburg and Cape Town and we are a proud Level 1 B-BBEE agency, as well as holding Bronze status on the SA LGBT+ Management Forum’s South African Workplace Equality Index.

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