Edgars work

Edgars work
  • Edgars Winter Film Board

    Edgars / Break Out

    With winter being the time when most people generally cocoon and shy away from...
    With winter being the time when most people generally cocoon and shy away from bold expressions and resort to dull, expected colours and boring staples. We created “BREAK OUT FASHION”.
  • Edgars Women's Day advertising board

    Edgars / Did you mean: Women?

    During South African Women’s Month, Edgars, challenged and confronted the...
    During South African Women’s Month, Edgars, challenged and confronted the derogative language around women, to steer the narrative to become more inclusive, empowering and diverse. They asked one question; Did You Mean, Woman?
  • Different African styled designs in a grid format

    Don't tell me what to do

    Edgars, a 90-year old department store brand, was struggling for relevance. VMLY...
    Edgars, a 90-year old department store brand, was struggling for relevance. VMLY&R South Africa successfully repositioned the brand from being on the outside of local culture to being a culturally relevant connected brand.
  • Edgars Beauty - I'mPerfection 1

    I’mPerfection

    It’s your imperfections that make you perfect: your freckles, your gap, your...
    It’s your imperfections that make you perfect: your freckles, your gap, your multi-coloured eyes and your African hair. Edgars Beauty presents I’mPerfection.