Following a process of nomination of industry leaders representing advertisers, agencies, publishers and media specialists, the IAB South Africa has announced the formation of its digital content marketing committee.
Natalie Pool, our Content Design Lead is part of the newly formed committee which will encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences. An increasingly critical marketing strategy to build authentic, long-lasting relationships with customers for brands, content marketing has lacked distinct representation in the digital marketing landscape of South Africa – this committee hopes to transform this.