Nando's work

During the Covid-19 lockdown in South Africa, Nando's restaurants were closed so we needed to show up differently. In a dark time we brought the fire as the voice of the people through some great social tactical executions.

Treat someone who has done good by getting them a post-lockdown Nando's meal voucher to redeem after lockdown and Nando's will match your voucher purchase up to 10 times, which will immediately go towards helping eradicate Covid-19 through the Solidarity Fund. Letting one act of kindness help millions.

Social Media is at our core… But we don’t use it to just sell chicken. We use it to speak up when the nation does. To comment when there’s a point of order. To defuse tension and provoke pride. We know what South Africa wants to hear… Because they ask us for it.

Using Tinder to help South Africans find their ‘Better Half’.

Real-time data takes Nando’s social commentary out of home.

The Nando’s ad that turned on, when the lights went out!

Nando’s takes dining to digital. People love Nando’s; not just because of the PERi-PERi chicken, but also because of who the brand is and how it speaks. So we developed a food ordering app that feels just like a Nando’s store.