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The View from Tomorrow

We are living in an age of unprecedented human progress. What seems impossible one minute is a reality the next. We see where the world is going so we can help brands and people get there together. At the core of all of this change is one driving factor — a desire to create meaningful connections. Please check out our latest news and thought leadership.

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  • Clover, your advertising is misleading

    Clover, your advertising is misguided

    'This kind of lazy, unwise, poorly executed and embarrassing work demeans us all.' Jarred Cinman goes straight to the heart of Clover's blue man debacle.
  • ACA exco team - Jarred Cinman

    Jarred Cinman re-elected to ACA Board of Directors and executive for 2020/21

    The Association for Communication and Advertising South Africa (ACA) is committed to fostering trust between marketers and agencies and transforming the advertising and communications industry at large. Our CEO Jarred Cinman has been re-elected to the Board of Directors and executive for 2020/21.
  • Heart and zero neon light - pexels by Prateek Katyal

    Now more than ever brands need to be relevant

    Relevance has never been more important than it is now to this lockdown generation of conscious consumers. They trust only what you do, not what you say. Get it right and there is lots of reason for optimism. If you live your purpose and demonstrate it, you will earn their lifelong loyalty.
  • Cannes top 10

    We've placed in Cannes Top Ten most creative Agency of the Decade

    It’s only 10 years since we launched as NATIVE, a small, full-service digital marketing agency with the bold ambition to become South Africa's best, which is why we're so pleased to be placed in Cannes Top Ten most creative Agency of the Decade.
  • Tightrope walker balancing

    Mastering the balancing act between BX and CX

    Brand experience has long been the bedrock of brand-building and still plays a crucial role in winning consumer affinity. But it’s the rise of the CX era, and its tight focus on every consumer touchpoint, that will future-proof modern brands for the next decade. Smart brands will strike a balance between brand experience and customer experience. Here’s how to get started.
  • drawing of UX design

    What is a UX designer?

    UX Designers have a combination of many qualities and skills that enable organisations to better understand every interaction between the business, their product and its users, says our Senior UX Designer Inge Rademeyer. She talks about the skills and the significant impact UX Designers have, what kind of people they are and what distinct qualities they possess.
News
  • Clover, your advertising is misleading

    Clover, your advertising is misguided

    'This kind of lazy, unwise, poorly executed and embarrassing work demeans us all.' Jarred Cinman goes straight to the heart of Clover's blue man debacle.
  • ACA exco team - Jarred Cinman

    Jarred Cinman re-elected to ACA Board of Directors and executive for 2020/21

    The Association for Communication and Advertising South Africa (ACA) is committed to fostering trust between marketers and agencies and transforming the advertising and communications industry at large. Our CEO Jarred Cinman has been re-elected to the Board of Directors and executive for 2020/21.
  • Heart and zero neon light - pexels by Prateek Katyal

    Now more than ever brands need to be relevant

    Relevance has never been more important than it is now to this lockdown generation of conscious consumers. They trust only what you do, not what you say. Get it right and there is lots of reason for optimism. If you live your purpose and demonstrate it, you will earn their lifelong loyalty.
  • Cannes top 10

    We've placed in Cannes Top Ten most creative Agency of the Decade

    It’s only 10 years since we launched as NATIVE, a small, full-service digital marketing agency with the bold ambition to become South Africa's best, which is why we're so pleased to be placed in Cannes Top Ten most creative Agency of the Decade.
  • drawing of UX design

    What is a UX designer?

    UX Designers have a combination of many qualities and skills that enable organisations to better understand every interaction between the business, their product and its users, says our Senior UX Designer Inge Rademeyer. She talks about the skills and the significant impact UX Designers have, what kind of people they are and what distinct qualities they possess.
  • eCommerce type writer

    The new faces of ecommerce

    What do Ubuntu, gin and WhatsApp have in common? Aside from some feel-good vibes, they are also examples of eCommerce trends that will be a bigger part of our future. Jacqui Maroun, our Chief Experience Officer, has seen the future of eCommerce in South Africa and outlines the seven key trends that are becoming business norms in a world transformed by the intensified human longing for connection. This is a shift towards a more collaborative way of buying, selling and living where everyone’s needs are met in a good way.
Insights
  • Tightrope walker balancing

    Mastering the balancing act between BX and CX

    Brand experience has long been the bedrock of brand-building and still plays a crucial role in winning consumer affinity. But it’s the rise of the CX era, and its tight focus on every consumer touchpoint, that will future-proof modern brands for the next decade. Smart brands will strike a balance between brand experience and customer experience. Here’s how to get started.
  • Ryan McManus as a rabbit on e-meeting

    A day in the life of lockdown

    If you’re a painter, you wake up wanting to paint – it’s not a decision you make anew every day says our Chief Creative Officer Ryan McManus. Creativity is a human condition. I think it’s driven by the deep desire humans have to be connected. When we’re pulled apart, we immediately look for clever new ways to connect, whether that’s playing music on our balconies, having team drinks on Fridays via Zoom, or blowing our vuvuzelas every evening.
  • Empty chair

    What the hell just happened to us?

    Advertising is a business predicated on two conditions: a company with things to sell and a consumer with the interest and ability to buy them. When the companies are closed and the consumers are closed inside, these conditions vanish. For advertising agencies, this is a catastrophic turn of events. Some hope that the pain will be short and sharp, with the knowledge that it probably won’t be, says our CEO Jarred Cinman.
  • With a computer you're open for business

    How to strengthen your community management to improve social engagement

    Social engagement has never been more important to your brand, or more meaningful to your customers. Your community managers can play a key role in upholding the engagement and support structure of your business, says our social media manager Jason Kubheka who's got some tips on improving engagement and increasing social presence.
  • Delivery TukTuk

    Brands must get ready to open for (e)business

    As brands try to make sense of what marketing will look like in the future, there’s no ignoring that e-commerce features. A lot. The online trend will continue even when lockdown is lifted says our head of UX design, Gem Steenkamp, which means you should be accelerating your digital transformation and developing an e-commerce strategy now.
  • Flexible working hours go a long way to helping people feel excited, committed and motivated in a way that is consistent with good health and relationships.

    Life after lockdown: put flexible working hours on the table

    We started researching flexible working hours in late-2019. Julie Reid, one of our UX designers, and driver of this research found that flexible working hours go a long way to helping people feel excited, committed and motivated in a way that is consistent with good health and relationships. Something that's held us in good stead during lockdown.