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The View from Tomorrow

We are living in an age of unprecedented human progress. What seems impossible one minute is a reality the next. We see where the world is going so we can help brands and people get there together. At the core of all of this change is one driving factor — a desire to create meaningful connections. Please check out our latest news and thought leadership.

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  • WHO WON BLACK FRIDAY? THE EQUITY EDGE REPORT FROM VMLY&R SOUTH AFRICA TELLS US

    A retail day of clutter and chaos that can either build or break your brand.
    A retail day of clutter and chaos that can either build or break your brand.
  • Everything is connected

    Our future is technology-led creativity

    In late 2018, WPP announced the creation of a new agency, VMLY&R. By uniting Y&R...
    In late 2018, WPP announced the creation of a new agency, VMLY&R. By uniting Y&R, one of the industry’s iconic agencies known for building many of the Fortune 500’s biggest brands with VML, one of the most forward-looking digital agencies in marketplace, VMLY&R’s proposition was to combine brand experience and brand advertising, drawing on the complementary expertise to create connected brands that drive value for clients.
  • IAB Insight Series

    #IABInsightSeries: The morning after

    Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, who is going to...
    Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, who is going to be speaking at tomorrow's IAB Insight event, talks us through three things he believes the pandemic has changed...
  • When Culture and Purpose Collide

    When Culture and Purpose Collide

    Do culture and purpose really matter? Or is the meaning often reduced to lip...
    Do culture and purpose really matter? Or is the meaning often reduced to lip service, deceptive job interviews and slick powerpoint presentations? Our Content Design Lead, Natalie Pool says ‘hell yes’ to culture and purpose. Read her story from when she first started out at VMLY&R South Africa and why she continues to choose to work at the same agency for eight years running.
  • Ryan Mcmanus standing in front of a blue backdrop

    The future of storytelling in a post-apocalyptic world

    Brands that tell the best stories will connect with people. Storytelling is the...
    Brands that tell the best stories will connect with people. Storytelling is the way that humans find meaning in their lives and how we make sense of the world. Our CCO Ryan McManus talks about the future of storytelling.
  • Lady on VR set

    Marketing embraces automation

    In the world of advertising and marketing, technology has become the most...
    In the world of advertising and marketing, technology has become the most ubiquitous and expansive adverting medium ever existed. Our CEO Jarred Cinman shares his insights on the potential that lies in the collaboration of human and machine.
News
  • WHO WON BLACK FRIDAY? THE EQUITY EDGE REPORT FROM VMLY&R SOUTH AFRICA TELLS US

    A retail day of clutter and chaos that can either build or break your brand.
    A retail day of clutter and chaos that can either build or break your brand.
  • Everything is connected

    Our future is technology-led creativity

    In late 2018, WPP announced the creation of a new agency, VMLY&R. By uniting Y&R...
    In late 2018, WPP announced the creation of a new agency, VMLY&R. By uniting Y&R, one of the industry’s iconic agencies known for building many of the Fortune 500’s biggest brands with VML, one of the most forward-looking digital agencies in marketplace, VMLY&R’s proposition was to combine brand experience and brand advertising, drawing on the complementary expertise to create connected brands that drive value for clients.
  • IAB Insight Series

    #IABInsightSeries: The morning after

    Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, who is going to...
    Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, who is going to be speaking at tomorrow's IAB Insight event, talks us through three things he believes the pandemic has changed...
  • When Culture and Purpose Collide

    When Culture and Purpose Collide

    Do culture and purpose really matter? Or is the meaning often reduced to lip...
    Do culture and purpose really matter? Or is the meaning often reduced to lip service, deceptive job interviews and slick powerpoint presentations? Our Content Design Lead, Natalie Pool says ‘hell yes’ to culture and purpose. Read her story from when she first started out at VMLY&R South Africa and why she continues to choose to work at the same agency for eight years running.
  • Ryan Mcmanus standing in front of a blue backdrop

    The future of storytelling in a post-apocalyptic world

    Brands that tell the best stories will connect with people. Storytelling is the...
    Brands that tell the best stories will connect with people. Storytelling is the way that humans find meaning in their lives and how we make sense of the world. Our CCO Ryan McManus talks about the future of storytelling.
  • Lady on VR set

    Marketing embraces automation

    In the world of advertising and marketing, technology has become the most...
    In the world of advertising and marketing, technology has become the most ubiquitous and expansive adverting medium ever existed. Our CEO Jarred Cinman shares his insights on the potential that lies in the collaboration of human and machine.
Insights
  • Diverse ladies taking a selfie

    So you want to be an influencer? This is what it really takes

    Jason Khubekha, our Social Media Manager gives his advice on what it takes to...
    Jason Khubekha, our Social Media Manager gives his advice on what it takes to become a social media influencer and not just that person on social media.
  • British American Tobacco logo

    New business wins / British American Tobacco

    We would like to welcome British American Tobacco to the Johannesburg team...
    We would like to welcome British American Tobacco to the Johannesburg team. Everyone is looking forward to a fruitful relationship that has already started in the most incredible way.
  • Metropolitan logo

    New Business Wins / Metropolitan

    Our Johannesburg office is overhauling the Metropolitan website to be more...
    Our Johannesburg office is overhauling the Metropolitan website to be more engaging, educational and to have a desirable customer experience. We're building a site that is beautiful as well as empathetic to the needs of Metropolitan’s customers.
  • WPP tv Ana Roche

    Five minutes with Ana Rocha

    WPP TV spent five minutes with our Cape Town-based Creative Director Ana Rocha...
    WPP TV spent five minutes with our Cape Town-based Creative Director Ana Rocha. They chatted about her curious tendencies to develop a craft, handmade crafts, and her work during Covid-19.
  • Natalie Pool_360x280

    Natalie Pool elected to IAB SA digital content marketing committee

    Following a process of nomination of industry leaders representing advertisers...
    Following a process of nomination of industry leaders representing advertisers, agencies, publishers and media specialists, the IAB South Africa has announced the formation of its digital content marketing committee. Natalie Pool, our Content Design Lead is part of the newly formed committee which will encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences. An increasingly critical marketing strategy to build authentic, long-lasting relationships with customers for brands, content marketing has lacked distinct representation in the digital marketing landscape of South Africa – this committee hopes to transform this.
  • Live from the Edge News home img

    Live from The Edge - From Cultural Clichés To Brand Authenticity

    The rapid growth of emerging markets has given rise to millions of new consumers...
    The rapid growth of emerging markets has given rise to millions of new consumers with increasing spending power. How do marketers build brands that get noticed amid intensive competition from global and local competitors?