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The View from Tomorrow

We are living in an age of unprecedented human progress. What seems impossible one minute is a reality the next. We see where the world is going so we can help brands and people get there together. At the core of all of this change is one driving factor — a desire to create meaningful connections. Please check out our latest news and thought leadership.

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  • Is Big Data the enemy

    Is Big Data the enemy?

    24 Oct 19 - It’s been on Netflix for a few months now so you've probably seen the riveting “The Great Hack” documentary about Cambridge Analytica and its involvement in the 2016 US election. Most of us are aware that our favourite social media platforms are watching us. But what are they doing with all that data? Read here why Michael Pearse, our Head of Data, argues that advertisers are not Cambridge Analytica.
  • Social media tips for SMEs this festive season

    Keep Your Followers & Customers – Holiday Marketing Ideas for Social Media

    2 Dec 19 - Don’t know what to post on your business’s social media during the festive season? SME South Africa asked two experts for holiday-themed social media ideas to help small businesses market themselves online this festive season.
  • Jarred Cinman chats to Sam Paddock & Lis Lange for Digital Edge

    The Digital Edge - when traditional and digital education collide

    21 Nov 19 - Sam Paddock is one of South Africa’s most successful entrepreneurs. A few years ago, while in his thirties, he concluded a deal to sell his business, GetSmarter, for a telephone-book-sized number. Today, he not only works with GetSmarter but continues to drive South African digital innovation in education. Jarred Cinman chats to him and Lis Lange, the University of Cape Town's deputy vice-chancellor, over lunch at a trendy restaurant for his new column in Fast Company.
  • Influencer marketing & the power of foot soldiers

    Influencer marketing — investing in foot soldiers

    19 Nov 19 - The world of influencer marketing feels like a minefield at the moment. From celebrities who drag brands down with them when they behave badly to brands which have such tight control over the message that the influencer’s own creativity is hampered, it’s a massive challenge. The question Jason Khubeka keeps asking when it comes to influencer marketing is: is it worth it?
  • Standard Bank has changed digital agencies

    Standard Bank changes media, digital agencies

    11 Nov 19 - Standard Bank has ended its 10-year-old relationship with its digital agency, VML&YR South Africa. Wunderman Thompson South Africa, another WPP agency with specialist digital and direct marketing capabilities, will take over the account.
  • Donald Trump design

    Presidents and social media – who does it better?

    17 Oct 19 - Love him or hate him, you can’t deny that Donald Trump has made an impact on how world leaders communicate with their constituents. So the question is Presidents and social media – who does it better?
News
  • Is Big Data the enemy

    Is Big Data the enemy?

    24 Oct 19 - It’s been on Netflix for a few months now so you've probably seen the riveting “The Great Hack” documentary about Cambridge Analytica and its involvement in the 2016 US election. Most of us are aware that our favourite social media platforms are watching us. But what are they doing with all that data? Read here why Michael Pearse, our Head of Data, argues that advertisers are not Cambridge Analytica.
  • Standard Bank has changed digital agencies

    Standard Bank changes media, digital agencies

    11 Nov 19 - Standard Bank has ended its 10-year-old relationship with its digital agency, VML&YR South Africa. Wunderman Thompson South Africa, another WPP agency with specialist digital and direct marketing capabilities, will take over the account.
  • Donald Trump design

    Presidents and social media – who does it better?

    17 Oct 19 - Love him or hate him, you can’t deny that Donald Trump has made an impact on how world leaders communicate with their constituents. So the question is Presidents and social media – who does it better?
  • Loeries 2019 young creatives

    Young creatives, these are my tips to create work that wins

    23 Sep 19 - Producing award-winning work can be daunting, but rewarding. This year, I had the honour of judging the Loeries Student category - which is the place students in tertiary institutions throughout Africa and the Middle East showcase their work.
  • Jarred Cinman_360x280

    How SA’s ‘legacy’ banks stay relevant in the digital age

    28 Aug 19 - Ever since the advent of the digital age, the media has been awash with dire predictions of the demise of everything traditional. That word had a really different meaning when I was growing up. It meant things that were comfortable and trusted, reliable and repeatable. Now it means outdated, outmoded and destined for the rubbish heap.
  • Cancer Dojo Mandala design board

    Loeries2019: VMLY&R South Africa bags eight awards

    26 Aug 19 - VMLY&R South Africa, a full-service marketing agency, received eight Loerie Awards, including two Craft Golds, a Campaign Silver, a Silver, three Bronze Awards and a Craft Certificate across multiple categories. The wins were for brands Cancer Dojo, Nando's and Edgars.
Insights
  • Is Big Data the enemy

    Is Big Data the enemy?

    24 Oct 19 - It’s been on Netflix for a few months now so you've probably seen the riveting “The Great Hack” documentary about Cambridge Analytica and its involvement in the 2016 US election. Most of us are aware that our favourite social media platforms are watching us. But what are they doing with all that data? Read here why Michael Pearse, our Head of Data, argues that advertisers are not Cambridge Analytica.
  • Social media tips for SMEs this festive season

    Keep Your Followers & Customers – Holiday Marketing Ideas for Social Media

    2 Dec 19 - Don’t know what to post on your business’s social media during the festive season? SME South Africa asked two experts for holiday-themed social media ideas to help small businesses market themselves online this festive season.
  • Jarred Cinman chats to Sam Paddock & Lis Lange for Digital Edge

    The Digital Edge - when traditional and digital education collide

    21 Nov 19 - Sam Paddock is one of South Africa’s most successful entrepreneurs. A few years ago, while in his thirties, he concluded a deal to sell his business, GetSmarter, for a telephone-book-sized number. Today, he not only works with GetSmarter but continues to drive South African digital innovation in education. Jarred Cinman chats to him and Lis Lange, the University of Cape Town's deputy vice-chancellor, over lunch at a trendy restaurant for his new column in Fast Company.
  • Influencer marketing & the power of foot soldiers

    Influencer marketing — investing in foot soldiers

    19 Nov 19 - The world of influencer marketing feels like a minefield at the moment. From celebrities who drag brands down with them when they behave badly to brands which have such tight control over the message that the influencer’s own creativity is hampered, it’s a massive challenge. The question Jason Khubeka keeps asking when it comes to influencer marketing is: is it worth it?