Live from The Edge - From Cultural Clichés To Brand Authenticity

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The rapid growth of emerging markets has given rise to millions of new consumers with increasing spending power.

How do marketers build brands that get noticed amid intensive competition from global and local competitors?

Even though consumer spend trends have shifted over the past few months, research and experience consistently show that cultural relevance and authenticity win the hearts, minds and wallets of consumers. 

Join us for 90 minutes as we serve up a high dose of inspirational content as we dive into the current state of marketing in rapid-growth markets presented by some of the world’s leading industry thinkers.