The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week.
"We at Renault are delighted to partner with a globally renowned, award-winning agency to elevate our online brand experience," Sithabile Maphumulo, VP Marketing Renault South Africa.
Imran Patel, Chief Experience Officer at VMLY&R South Africa, who heads up VMLY&R Commerce in the country, is excited to hit the ground running with such a great brand already on board. “Renault is an iconic brand in the automotive space, with a range of models that appeal to all South Africans, and we’re thrilled to be working alongside a forward-thinking team who embrace innovation and who are determined to deploy creativity ‘par excellence’,” he says. “We’re looking forward to doing great work together.”
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About VMLY&R
VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Made up of more than 11,000 employees worldwide, the agency has principal offices in Cape Town, Johannesburg, Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Absa, BAT, Colgate-Palmolive, Danone, Dell, Ford, Nando’s, New Balance, Pfizer, Vodacom and Wendy's. For more information, visit www.vmlyr.com. VMLY&R is a WPP company (NYSE: WPP).