Working In Sync
The VMLY&R team plans to use their multi-discipline expertise across customer touchpoints globally to create value for the Environ brand and their customers. “Our partnership with Environ provides an amazing opportunity to be deeply involved with their full customer journey and really leverages a wide range of our skills,” says chief connections officer Matthew Arnold.
Future Customer Experience
Environ is a globally recognised skin care brand, loved by its loyal customers for producing superior results and being attentive to customers’ needs. VMLY&R is excited to enhance that already-strong customer and salon relationship with new digital experiences that build value for the brand and its partners.
Innovative Integrated Marketing
Our new journey with Environ puts VMLY&R in a position to create impactful, integrated through-the-line marketing campaigns that will be rolled out in South Africa, as well as in Environ’s global markets. Our unique recipe will bring to life the authenticity at the heart of the Environ brand.
The VMLY&R team are happiest when creating purpose-driven work and working with an inspirational ground-up brand like Environ is the dream assignment.
“The Environ team is deeply passionate about what they do and are so open to transforming their business digitally – this is a great combination for the work we love to do,” says VMLY&R chief experience officer Jacqui Maroun. “We add value by harmonising the brand experience with customer experience to create an authentic brand that lives in people’s lives. Environ shares this vision and has briefed us on both sides of their marketing portfolio, and we are thrilled to show the power of this approach.”
“Environ has been delivering result-based skincare for over thirty years. We continue to research and innovate to bring beautiful science to the next generation. We are excited to be working with the VMLY&R team to bring both creativity and effective communication to our brand,” says Susan O’Keeffe, Brand Director, Environ Skin Care.
MORE ABOUT ENVIRON
Environ is a globally recognised professional skin care brand that is built on science, beauty and care and is loved by its loyal customer base. The brand was founded in 1990 by brother and sister team Dr Des Fernandes and group chairman and CEO Val Carstens. Fernandes, a plastic surgeon, pioneered the use of vitamin A and antioxidants in skin care products in the 1980s. Carstens could spot a quality product when she saw it and was selling her brother’s creams to friends and family even before officially starting the company. Today more than 140 Environ products are sold in more than 70 countries around the world. Vitamin A remains the cornerstone ingredient and the simple, honest philosophy of creating scientific products to address real people’s concerns has kept the brand a firm favourite that consistently rakes in the awards.
ISSUED BY VMLY&R ON BEHALF OF ENVIRON
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Head of PR & Marketing
VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Made up of more than 11,000 employees worldwide, the agency has principal offices in Cape Town, Johannesburg, Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Absa, BAT, Colgate-Palmolive, Danone, Dell, Ford, Nando’s, New Balance, Pfizer, Vodacom and Wendy's. For more information, visit www.vmlyr.com. VMLY&R is a WPP company (NYSE: WPP).