Having grown out of South Africa’s first full-service digital agency, VMLY&R South Africa’s digital track record is unmatched in the country. This partnership allows the agency to tap into its source code and use expertise honed over decades at the forefront of digital innovation.
In making the appointment, MultiChoice noted VMLY&R’s extensive digital experience, as well as their ability to deliver strategy-led creative solutions underpinned by solid data and analytics.
“We leaned into our VML heritage and digital DNA,” says Chief Growth Officer Insaaf Khan. “It is a privilege and energising opportunity to deliver creative effectiveness, powered by data and tech solutions.”
Jarred Cinman, Co-CEO of VMLY&R South Africa, says the partnership feels like a perfect fit. "We love innovating in the digital space. So, working with a client like MultiChoice that embraces technology and is eager to experiment in this space feels like an excellent match for us. I'm looking forward to seeing the work that comes out of this partnership."
Another key factor was VMLY&R’s African footprint – this has been bolstered by a recent strategic partnership with Kenyan agency SCANAD. Also under the WPP umbrella, SCANAD works with some of the biggest brands on the continent and shares VMLY&R’s commitment to making work that lives in people’s lives.
“Working with an incredible team of marketers and, together with our regional partner SCANAD, we will create local and impactful solutions that will grow the business to new heights across the continent,” Khan continues.
“Digital creative is a critical piece of our MultiMoment maturity as a Marketing Organisation. We’re excited to partner with VMLY&R, who we believe is perfectly geared up to help us succeed as we focus on our digital creative evolution," says Daniel Courtenay, Executive Head: Group Digital Marketing & Innovation at MultiChoice Group.
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VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Made up of more than 11,000 employees worldwide, the agency has principal offices in Cape Town, Johannesburg, Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Absa, BAT, Colgate-Palmolive, Danone, Dell, Ford, Nando’s, New Balance, Pfizer, Vodacom and Wendy's. For more information, visit www.vmlyr.com. VMLY&R is a WPP company (NYSE: WPP).