VMLY&R South Africa Appoints Imran Patel As Head of Customer Experience

VMLY&R South Africa has appointed award-winning innovator and entrepreneur Imran Patel to head up its Customer Experience offering.

VMLY&R South Africa Appoints Imran Patel As Head of Customer Experience
Imran Patel main

Imran brings a wealth of experience across innovation, marketing, technology, CX and EX, having founded a number of successful ventures in these spaces, racking up awards both locally and internationally along the way. Prior to his journey as an entrepreneur, he enjoyed a successful corporate career, predominantly in marketing, during which he championed innovation.

“VMLY&R is, in part, the continuation of one of SA’s leading digital, experience and platform development businesses. As such, this part of our service offering is key and we are thrilled to have someone of Imran’s calibre take on this role and help us to grow into the next stage of our business,” says VMLY&R Joint CEO Jarred Cinman.

“This appointment, at a brand I’ve admired from afar for a long time, is an opportunity for me to elevate my skillset and capabilities, and to work with some of the most remarkable and talented individuals, teams and brands in South Africa, and globally,” says Imran. “After working on my own businesses for the better part of a decade, it’s enriching to be part of something with even more gravitas again, to be part of an amazing and hyper-talented team, and to add more value to more clients, more products and more end-users.”

Imran’s portfolio includes delivering customer experience, user experience design, user interface design and technology expertise, insight, support and action to VMLYR’s clients. “As always, I’m most looking forward to making an impact,” he says. “I’m very passionate about enriching customer experiences, and I’m passionate about our South African people. I want to create winning customer experiences for our clients that add growth to their business, and ease to our people.”

However, he’s also enjoying the culture that VMLY&R has become known for and the values that it stands for. “The VMLY&R team is just a truly talented tribe of the nicest human beings. I met the leadership and found friends I wanted to work with every day; I met more of the team and found an energy that I wanted to share in. And then I met the people and found artists I wanted to create with. Most importantly though, our client base comprises brands that make a difference to people’s lives daily, and I’m going to strain every sinew to contribute to us creating experiences that live in people’s lives.”


For more information on VMLY&R:

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Head of PR & Marketing

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About VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Made up of more than 11,000 employees worldwide, the agency has principal offices in Cape Town, Johannesburg, Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Absa, BAT, Colgate-Palmolive, Danone, Dell, Ford, Nando’s, New Balance, Pfizer, Vodacom and Wendy's. For more information, visit www.vmlyr.com. VMLY&R is a WPP company (NYSE: WPP).

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