VMLY&R has tied for the top spot among South African agencies on the 2022 Cannes Lions results table.
Winners are awarded points for each gold, silver and bronze award received, as well as each entry that makes the shortlist.
With four awards – one Silver Lion; three Bronze Lions – and 12 shortlists, VMLY&R earned a total of 25 points, putting the agency in tied first position with fellow WPP agency Ogilvy, which won three awards – a gold, a silver and a bronze.
Globally, the VMLY&R network took home 52 Lions – comprising 2 Grand Prix, 8 Gold, 17 Silver and 25 Bronze – and had 96 shortlists, contributing to WPP’s being named most creative company of the year.
Joint CEO Jarred Cinman says, “We create excellent work for the benefit of our clients, not with the goal of winning awards. However, an enormous amount of hard work, planning and creativity goes into producing work of the calibre that wins in Cannes and it’s a well-deserved reward for the teams who put in the hours to bring these projects to life. It also shows that we have some of the sharpest, most creative minds in the industry working on our clients’ accounts and producing work that proves we are leaders, not only in South Africa, but on the world stage as well.”
VMLY&R South Africa’s wins were a Bronze Lion for Colgate NuGen in the Design category and two Bronze Lions and a Silver Lion for Vodacom Anti-Hijack Ads in Mobile, Creative Data and Media respectively.
About Colgate NuGen
In conceptualising this campaign for Colgate, VMLY&R was tasked with finding a new way to market toothbrushes, which have been sold in the same way for more than 200 years. Thinking of how the humble toothbrush actually exists in the lives of African consumers, it occurred to the team that African youth use toothbrushes for so much more than brushing their teeth. A toothbrush is a hairstyling tool, a keyboard brush and the best sneaker-cleaning solution out there! So, they conceptualised NuGen – new brushes for a new generation, with these three uses in mind.
Watch the case film: https://youtu.be/IDpPz9lzaxU
About Vodacom Anti-Hijack Ads
Navigation apps take motorists on the fastest route possible – but the fastest route is not always the safest. So, the team decided to use the geo-located ad spots that Waze offers to alert motorists of approaching hijack hotspots (identified using available crime data) and then use Waze’s existing technology to offer motorists an alternative route.
Read more here.
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About VMLY&R
VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Made up of more than 11,000 employees worldwide, the agency has principal offices in Cape Town, Johannesburg, Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Absa, BAT, Colgate-Palmolive, Danone, Dell, Ford, Nando’s, New Balance, Pfizer, Vodacom and Wendy's. For more information, visit www.vmlyr.com. VMLY&R is a WPP company (NYSE: WPP).