Stretton’s is a multiple-award-winning London Dry Gin, distilled and bottled right here in South Africa. VMLY&R will be the lead creative agency for the brand’s through the line campaigns, taking charge of all digital and above-the-line work. The team hit the ground running and, just days after winning the business, is already hard at work on a new campaign that will launch later this year.
This partnership with Stretton’s Gin is extra special because it’s an opportunity to reunite with a client with whom VMLY&R previously produced award-winning work on another spirits brand.
“We’re proud to welcome Stretton’s to our client portfolio and are incredibly excited about the journey we’ve started with the brand,” says business unit director Gia Pope. “We’re confident that this partnership combines a superior product with the best marketing and creative forces, which will elevate Stretton’s in a highly competitive category.”
“What an exciting time for Stretton’s Gin! We’re extremely excited to partner with the very competent VMLY&R team. We have huge plans for our world-class gin and we’re looking forward to building and delivering on them together,” says Lauren Justus, Edward Snell Portfolio Head.