VMLY&R SA's Live from The Edge presented both local and global thought leaders talking to the theme 'From Cultural Clichés to Brand Authenticity', addressing cultural relevance in an African context. Dianna Games, chief executive of Africa @ Work, an advisory company focusing on African business. Games is a well-respected commentator on business issues, trends and developments in Africa and has travelled extensively around the continent over the past two decades.
Games shared some important things to consider when looking to do business in the African market.