Paid Search Specialist



We are looking for a paid search specialist who will be responsible for managing the optimisation and reporting of paid search campaigns, ensuring exceptional results for our performance-minded clients.

Key responsibilities (including however not restricted to)

  • Managing the strategy, implementation, and optimisation of Google SEM campaigns.
  • Attending and presenting at client meetings where needed.
  • Training and up-skilling the team members in Google SEM management.
  • Effective management of the optimisation team to deliver the best results across various digital media and analytics platforms with a specific focus on performance media.
  • Assisting with the creation of reporting templates and optimisation schedules for the team to use on a daily basis to ensure the standard of work is exceptional.
  • Working with the head of department to introduce new reporting and performance media technologies to VML South Africa.
  • Overseeing the reporting and analysing of campaigns based on the expected KPIs and objectives.
  • Ensuring Google Analytics reporting is integrated with media reporting (where applicable).
  • Keeping abreast of media and analytics trends.
  • Managing internal + external stakeholders
  • Working closely on digital strategies
  • Ensuring delivery of campaigns + ROI for clients
  • Collaborating with internal staff on ad copy, analytics + reporting

Key performance measures

  • Successful performance of campaigns that you are assigned to
  • Successful management of the team that report to you
  • Quality of work produced from strategies to presentations to reporting, etc.
  • Champion the development of new/creative ideas, processes or technologies
  • Compliance with deadlines


  • A minimum of 3 solid years within Paid Media
  • Post-matric diploma, degree, qualification in marketing communications, media – a plus
  • Experience managing shopping campaigns
  • Exceptional attention to detail, high work standards
  • Strong computer skills, proficient use of Microsoft Office (Excel, Word, PowerPoint)
  • SEO experience/ understanding
  • Google Analytics experience/ understanding
  • Client service interaction
  • Team player with strong communication skills
  • Professional and calm demeanour
  • Self-motivated; self-disciplined; self-starter and efficient
  • Proactive; methodical and deadline-driven
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