Insaaf is responsible for fostering a deep sense of fellowship between VMLY&R and our clients. She views the relationship very much as a partnership and this is evident in the authentic way she is willing to connect. Her primary growth enablers are insight, a strategy that is consumer-driven, and what she calls ‘beautifully crafted’ creative.
A graduate of the UCT Graduate School of Business, Insaaf considers herself an astute advocate of the value of forward-thinking business models, consumer engagement, and go-to-market philosophies. This is the thinking she shares with our client engagement teams as they work together to facilitate the growth of our clients.