Ismail considers himself a student of culture and creativity. He advocates for insight-driven work that creates cultural relevance.
Prior to joining VMLY&R South Africa in 2017, Ismail worked as an integrated planning director at some of South Africa’s most reputable agencies, where he lead strategic and creative teams to award-winning work
at the Loeries, Bookmarks, and Assegais across a range of clients.
Ismail has a formal background in visual communication from Rhodes University and a master’s degree from the University of the Witwatersrand focused on communication strategy.