Natalie joined VMLY&R South Africa in 2013 as a content producer and digital writer, working
with various clients on blogs, web copy, newsletters, social media and apps as well as video
and podcasts. Within the year she was promoted to head of content, responsible for
delivering purpose-driven, strategically-led content, no matter the platform, no matter the
format. In 2016 she spent a month at VMLY&R HQ in Kansas City, gaining insight into content
and social media on a global level. Today, she is responsible for leading social excellence across the agency.
Natalie's career began in magazines, first as an editor and later as a digital strategist,
working across various award-winning titles, which gave her such a good understanding of creating online content for a diverse audience.