Work

Work that lives in people's lives

Passionately inventive and relentlessly curious we strive to uncover the connection in all we do. From finding the relevance and authenticity to a brand and its consumers, to connecting to them whenever, and wherever they are. Explore our award-winning work to see how we unite people across platforms, experiences, cultures and purpose.

Our Work Masonry
  • Momentum medical aid alpaca

    Momentum / #MoreHealthForLess

    Momentum Medical Scheme has been quiet with regards to its advertising and...
    Momentum Medical Scheme has been quiet with regards to its advertising and marketing over the last few years, choosing to let their product speak for itself. And that’s worked well for them. But, at a time when consumers are starting to question the money they spend, and where they spend it, Momentum decided it was time to let the world in on a little secret – they really are the best fit for South African families. Their solutions, rewards and value for money offer medical aid to fit anyone’s lifestyle. This online campaign, designed by our team in Johannesburg, features 5 films, digital banners and social media posts asking the consumers one question: Is your medical aid the right fit? It’s time to get #MoreHealthForLess.
  • Nandos tactical

    Nando's / Social Tactical

    During the Covid-19 lockdown in South Africa, Nando's restaurants were closed so...
    During the Covid-19 lockdown in South Africa, Nando's restaurants were closed so we needed to show up differently. In a dark time we brought the fire as the voice of the people through some great social tactical executions.
  • BOS Pride work board on billboard

    BOS / Pride

    In over 34 African countries, LGBTQI+ communities face discrimination and...
    In over 34 African countries, LGBTQI+ communities face discrimination and possible imprisonment or death, just because of their sexual orientation. We created a product ad for BOS that challenged homophobic lawmakers by using their full range of bold, colourful cans, arranged into the design of the Pride flag - creating the BOS Pride Billboard that became a symbol of hope for the LQBTQI+ rights movements in Africa.
  • News 24

    News 24 / Trusted Stories

    Trusted news causes different reactions in different people. Sometimes, we don’t...
    Trusted news causes different reactions in different people. Sometimes, we don’t believe it. There are times we can’t get enough of it. It may tell you what you want to hear or contradict you. We may argue over it, ignore it, doubt it or even fear it. It can also bring us hope, a sense of relief or complete and utter joy. News24 is South Africa's leading and most trusted news brand so we made a film that tells the story of a diverse South Africa brought together through stories they can trust.
  • Momentum Metropolitan hope board

    MOMENTUM METROPOLITAN / A Film about Hope

    Momentum and Metropolitan are passionate about CSI, especially youth empowerment...
    Momentum and Metropolitan are passionate about CSI, especially youth empowerment and employment. So we created a story about the NGO Rhiza Babuyile, and the small community of Orange Farm.
  • Optimizor dog food home image

    Optimizor Dog Food / Victor & Bakkies

    Active dogs, regardless of shape, size or athletic prowess, need a high-quality...
    Active dogs, regardless of shape, size or athletic prowess, need a high-quality protein diet. How better to tell a protein story that not just showed off active dogs at their best but also felt authentic too, and connected with Optimizor’s very niche, mostly-Afrikaans speaking, market than with the brand’s ambassadors; former Springboks, Victor and Bakkies.
  • billboard of Amstel timeless campaign

    Amstel / Timeless Taste of Amstel

    “Timeless Taste of Amstel” consists of two TV commercials, each with a timeless...
    “Timeless Taste of Amstel” consists of two TV commercials, each with a timeless music track, that entrench the quality credentials of Amstel Lager by showing that the beer’s slow-brewed, extra matured taste and quality remain consistent and unchanged through all times. The premium yet accessible beer that is Amstel Lager connects people from one generation to the next and from one social setting to another.
  • Nando's Solidarity

    Nando's / The Solidarity Fund

    Treat someone who has done good by getting them a post-lockdown Nando's meal...
    Treat someone who has done good by getting them a post-lockdown Nando's meal voucher to redeem after lockdown and Nando's will match your voucher purchase up to 10 times, which will immediately go towards helping eradicate Covid-19 through the Solidarity Fund. Letting one act of kindness help millions.
  • Momentum #Twenty20TwoPoint0

    Momentum / #Twenty20TwoPoint0

    We’ve reframed Momentum’s marketing strategy and created 2020 2.0, a movement...
    We’ve reframed Momentum’s marketing strategy and created 2020 2.0, a movement that chooses to reframe 2020 into a success despite its challenges. This is the year that adversity saw South Africans grow stronger and more united than ever. 2020 2.0 is the rallying cry to use that strength to turn disappointment into an opportunity to redefine the future. Instead of making 2020 history, let’s make history in 2020. #Twenty20TwoPoint0
  • WWF thumbnail

    WWF / Bring Nature Inside

    Missing the great outdoors? We've helped the WWF produce 10 hours of natural...
    Missing the great outdoors? We've helped the WWF produce 10 hours of natural soundscape that will transport you to gentler places as nature goes about her business: from land and sea, from air and orchard, from pasture and bush… nature is still out there, just waiting for you to click play.
  • Hollard - another official language

    Hollard / Another Official Language: A #StartsWithHello Story

    In this mask-wearing world, we need to find new ways to connect with each other...
    In this mask-wearing world, we need to find new ways to connect with each other. Start learning #AnotherOfficialLanguage from the guy who knows it best, Tsitsi Chiumya. Practice and share these simple face gestures so we can keep connecting, even from behind a mask. Because our better future #StartsWithHello.
  • Supersonic - Simple things in life animation

    Supersonic / We Love Simple

    The simple things in life make Supersonic the happiest. That’s why they make...
    The simple things in life make Supersonic the happiest. That’s why they make choosing a package, signing up and installation super simple. So, whilst the country was in lockdown, we wrote them a little song, bringing their philosophy to life, reminding the country about what really matters - all the fun, quirky, beautiful, simple things in life. Why don’t you sing along?
  • Amstel showreel gif

    Amstel / Friends of Amstel lockdown music mixes

    During lockdown when Amstel couldn’t advertise or sell alcohol, we needed to...
    During lockdown when Amstel couldn’t advertise or sell alcohol, we needed to find a way to remain top of mind and keep consumers engaged. As the genesis that allows people to connect with one another, Amstel provided new and unique DJ mixes for people to connect with their friends in their time, wherever they were and however they wanted. A new and unique music mix from local and international Friends of Amstel was released every weekend day for 3 weeks.
  • Metropolitan - LoveMatters

    Metropolitan / #LoveMatters

    Unseen, it moves, like the wind through our streets. Now, more than ever, we...
    Unseen, it moves, like the wind through our streets. Now, more than ever, we need to speak about the one thing that matters most and brings us together. Love. Love in all its forms is what brings people together.
  • Liberty - drive hope

    Liberty / Drive Hope

    Sometimes a building can become a beacon of inspiration, commitment and hope. We...
    Sometimes a building can become a beacon of inspiration, commitment and hope. We helped Liberty light the flame that reaffirms their commitment to the communities they serve and remind South Africans to live with hope.
  • Hollard lockdown

    Hollard / The lockdown hello: A #StartsWithHello story

    We can keep our distance while still reaching out with a hello, however and...
    We can keep our distance while still reaching out with a hello, however and whenever we can. Say hello to your parents, your high school buds or your siblings. By standing together even though we’re apart, we create a better future. Our better future #StartsWithHello.
  • Nando's social media ad

    Nando’s / The Voice of the People

    Social Media is at our core… But we don’t use it to just sell chicken. We use it...
    Social Media is at our core… But we don’t use it to just sell chicken. We use it to speak up when the nation does. To comment when there’s a point of order. To defuse tension and provoke pride. We know what South Africa wants to hear… Because they ask us for it.
  • #StartsWithHello banner

    Hollard / The He11o manifesto

    Hello is a little word with big impact. It can change the world around us. On...
    Hello is a little word with big impact. It can change the world around us. On the 11th of every month, Hollard encourages you to share a simple hello with your fellow South Africans. Our better future #StartsWithHello. Watch the story behind the manifesto.
  • The Crochet Hello- A #StartsWithHello Story

    Hollard / The Crochet Hello: A #StartsWithHello Story

    Meet Stitch (JahStitch Ndou), the creative crochet master who had his life...
    Meet Stitch (JahStitch Ndou), the creative crochet master who had his life transformed by a simple hello. See how one chance meeting led to him being able to create a better future for his family. Our better future #StartsWithHello
  • STD Bank - HeForShe

    Standard Bank / #HeForShe

    Standard Bank is an advocate for gender equity in the workplace, and a champion...
    Standard Bank is an advocate for gender equity in the workplace, and a champion for the UN’s HeForShe initiative. With our latest campaign, #RewriteTheRules, we posed the question, “Do the rules on how we treat each other feel wrong?” and encouraged everyone to question, understand, and debate our social norms.
  • Edgars Beauty - I'mPerfection 1

    Edgars / I’mPerfection

    It’s your imperfections that make you perfect: your freckles, your gap, your...
    It’s your imperfections that make you perfect: your freckles, your gap, your multi-coloured eyes and your African hair. Edgars Beauty presents I’mPerfection.
  • iPhones displaying different children's book covers

    Hollard / InstaStory Books

    Turning Instagram InstaStory into a mechanism for crowdsourcing children’s books...
    Turning Instagram InstaStory into a mechanism for crowdsourcing children’s books - that would have a lasting impact on the lives of South African children.
  • White hand holding ipad displaying Old Mutual dashboard

    Old Mutual / Advisor Dashboard

    Innovative service design to improve speed, efficiency and satisfaction for...
    Innovative service design to improve speed, efficiency and satisfaction for brokers at South Africa’s oldest insurance company.
  • American Swiss - Don't the hint campaign

    American Swiss / Drop The Hint

    Selling more engagement rings by helping guys pick up the pretty obvious...
    Selling more engagement rings by helping guys pick up the pretty obvious engagement-ready signals their women send them.
  • Yellow background with text and an iPhone displaying results on how the campaign did

    BOS / #ScreenFreeSaturday

    How a network of global influencers, challenged people around the world to ditch...
    How a network of global influencers, challenged people around the world to ditch social media for just one day a week and GO FOR FUN in the real world.
  • Different African styled designs in a grid format

    Don't tell me what to do

    Edgars, a 90-year old department store brand, was struggling for relevance. VMLY...
    Edgars, a 90-year old department store brand, was struggling for relevance. VMLY&R South Africa successfully repositioned the brand from being on the outside of local culture to being a culturally relevant connected brand.
  • Makro branded with visuals on an iMac, iPhone and iPad

    Makro / Makro Online - a B2B eCommerce story

    How we enhanced the user experience of Marko's online shopping - allowing B2B...
    How we enhanced the user experience of Marko's online shopping - allowing B2B customers to spend less time on site, transact faster and spend more money.
  • Supersonic board

    Supersonic Fibre / Fibre Is Simple

    Fibre might be simple but what it brings, might not be. Supersonic fibre makes...
    Fibre might be simple but what it brings, might not be. Supersonic fibre makes everything a little simpler.
  • Abstract pattern

    Cancer Dojo / Cancer Mandala

    Merging the ancient Buddhist practice of sand mandalas and the science of...
    Merging the ancient Buddhist practice of sand mandalas and the science of Psychoneuroimmunology Cancer Dojo’s cancer mandalas’ intricate designs allow patients to fully immerse their minds and bodies into their own healing.
  • Edgars Winter Film Board

    Edgars / Break Out

    With winter being the time when most people generally cocoon and shy away from...
    With winter being the time when most people generally cocoon and shy away from bold expressions and resort to dull, expected colours and boring staples. We created “BREAK OUT FASHION”.
  • Edgars Women's Day advertising board

    Edgars / Did you mean: Women?

    During South African Women’s Month, Edgars, challenged and confronted the...
    During South African Women’s Month, Edgars, challenged and confronted the derogative language around women, to steer the narrative to become more inclusive, empowering and diverse. They asked one question; Did You Mean, Woman?
  • Lucky Star Campaign Board

    Lucky Star / #MyFirstMoments

    Bringing to life the fun, friendly and proudly South African canned fish brand.
    Bringing to life the fun, friendly and proudly South African canned fish brand.
  • Nando's branded mockup of mobile application

    Nando's / Food order App

    Nando’s takes dining to digital. People love Nando’s; not just because of the...
    Nando’s takes dining to digital. People love Nando’s; not just because of the PERi-PERi chicken, but also because of who the brand is and how it speaks. So we developed a food ordering app that feels just like a Nando’s store.
  • Absolut Campaign Board

    Absolut / One Source

    Absolut Vodka ignites Africa’s creative revolution by turning the continent’s...
    Absolut Vodka ignites Africa’s creative revolution by turning the continent’s hottest artists into heroic revolutionaries with an event that became ground zero for the revolution.
  • Cartoon characters, one with fire powers and the other with air powers

    Cipla / Bronki Boosters

    Teaching kids to use their asthma inhalers by making asthma education fun &...
    Teaching kids to use their asthma inhalers by making asthma education fun & turning kids with asthma into superheroes.
  • Huffington Post - Stop the cycle work board

    Huffington Post / Stop The Cycle

    We created a 360° journey of consumerism on Facebook for Huffington Post...
    We created a 360° journey of consumerism on Facebook for Huffington Post, designed to help consumers make a 360° change in their thinking. Because every single purchase we make is a vote for the kind of world we want to live in.
  • Surf Shack - 'Dead Fish Eyes'

    Surf Shack / 'Dead Fish Eyes'

    Surf Shack. Where salt heals wounds. The salt of the ocean. The wounds of...
    Surf Shack. Where salt heals wounds. The salt of the ocean. The wounds of gangsterism. A true story.
  • PASSOP - I am Muslim 5

    PASSOP / #IAmMuslim

    With terror attacks driving the wedge between Muslims and their fellow citizens...
    With terror attacks driving the wedge between Muslims and their fellow citizens that fueled hatred and distrust, PASSOP reminded the world that being Muslim does not make someone a terrorist.
  • PASSOP - Twitter Refugees

    PASSOP / Twitter Refugees

    PASSOP wanted to make people think about and understand the implications of...
    PASSOP wanted to make people think about and understand the implications of their words and consider their role in this global humanitarian crisis. We built an automated engine to hijack the global conversation by finding comments on Twitter containing the word, “refugee” and automatically replaced that word with the phrase, “human being”