Work

Momentum Medical Scheme has been quiet with regards to its advertising and marketing over the last few years, choosing to let their product speak for itself. And that’s worked well for them. But, at a time when consumers are starting to question the money they spend, and where they spend it, Momentum decided it was time to let the world in on a little secret – they really are the best fit for South African families. Their solutions, rewards and value for money offer medical aid to fit anyone’s lifestyle. This online campaign, designed by our team in Johannesburg, features 5 films, digital banners and social media posts asking the consumers one question: Is your medical aid the right fit? It’s time to get #MoreHealthForLess.

During the Covid-19 lockdown in South Africa, Nando's restaurants were closed so we needed to show up differently. In a dark time we brought the fire as the voice of the people through some great social tactical executions.

In over 34 African countries, LGBTQI+ communities face discrimination and possible imprisonment or death, just because of their sexual orientation. We created a product ad for BOS that challenged homophobic lawmakers by using their full range of bold, colourful cans, arranged into the design of the Pride flag - creating the BOS Pride Billboard that became a symbol of hope for the LQBTQI+ rights movements in Africa.

Trusted news causes different reactions in different people. Sometimes, we don’t believe it. There are times we can’t get enough of it. It may tell you what you want to hear or contradict you. We may argue over it, ignore it, doubt it or even fear it. It can also bring us hope, a sense of relief or complete and utter joy. News24 is South Africa's leading and most trusted news brand so we made a film that tells the story of a diverse South Africa brought together through stories they can trust.

Momentum and Metropolitan are passionate about CSI, especially youth empowerment and employment. So we created a story about the NGO Rhiza Babuyile, and the small community of Orange Farm.

Active dogs, regardless of shape, size or athletic prowess, need a high-quality protein diet. How better to tell a protein story that not just showed off active dogs at their best but also felt authentic too, and connected with Optimizor’s very niche, mostly-Afrikaans speaking, market than with the brand’s ambassadors; former Springboks, Victor and Bakkies.

“Timeless Taste of Amstel” consists of two TV commercials, each with a timeless music track, that entrench the quality credentials of Amstel Lager by showing that the beer’s slow-brewed, extra matured taste and quality remain consistent and unchanged through all times. The premium yet accessible beer that is Amstel Lager connects people from one generation to the next and from one social setting to another.

Treat someone who has done good by getting them a post-lockdown Nando's meal voucher to redeem after lockdown and Nando's will match your voucher purchase up to 10 times, which will immediately go towards helping eradicate Covid-19 through the Solidarity Fund. Letting one act of kindness help millions.

We’ve reframed Momentum’s marketing strategy and created 2020 2.0, a movement that chooses to reframe 2020 into a success despite its challenges. This is the year that adversity saw South Africans grow stronger and more united than ever. 2020 2.0 is the rallying cry to use that strength to turn disappointment into an opportunity to redefine the future. Instead of making 2020 history, let’s make history in 2020. #Twenty20TwoPoint0

Missing the great outdoors? We've helped the WWF produce 10 hours of natural soundscape that will transport you to gentler places as nature goes about her business: from land and sea, from air and orchard, from pasture and bush… nature is still out there, just waiting for you to click play.

In this mask-wearing world, we need to find new ways to connect with each other. Start learning #AnotherOfficialLanguage from the guy who knows it best, Tsitsi Chiumya. Practice and share these simple face gestures so we can keep connecting, even from behind a mask. Because our better future #StartsWithHello.

The simple things in life make Supersonic the happiest. That’s why they make choosing a package, signing up and installation super simple. So, whilst the country was in lockdown, we wrote them a little song, bringing their philosophy to life, reminding the country about what really matters - all the fun, quirky, beautiful, simple things in life. Why don’t you sing along?

During lockdown when Amstel couldn’t advertise or sell alcohol, we needed to find a way to remain top of mind and keep consumers engaged. As the genesis that allows people to connect with one another, Amstel provided new and unique DJ mixes for people to connect with their friends in their time, wherever they were and however they wanted. A new and unique music mix from local and international Friends of Amstel was released every weekend day for 3 weeks.

Unseen, it moves, like the wind through our streets. Now, more than ever, we need to speak about the one thing that matters most and brings us together. Love. Love in all its forms is what brings people together.

Sometimes a building can become a beacon of inspiration, commitment and hope. We helped Liberty light the flame that reaffirms their commitment to the communities they serve and remind South Africans to live with hope.

We can keep our distance while still reaching out with a hello, however and whenever we can. Say hello to your parents, your high school buds or your siblings. By standing together even though we’re apart, we create a better future. Our better future #StartsWithHello.

Even though we have to stay apart, our smiles keep us together.

Social Media is at our core… But we don’t use it to just sell chicken. We use it to speak up when the nation does. To comment when there’s a point of order. To defuse tension and provoke pride. We know what South Africa wants to hear… Because they ask us for it.

Hello is a little word with big impact. It can change the world around us. On the 11th of every month, Hollard encourages you to share a simple hello with your fellow South Africans. Our better future #StartsWithHello. Watch the story behind the manifesto.

Meet Stitch (JahStitch Ndou), the creative crochet master who had his life transformed by a simple hello. See how one chance meeting led to him being able to create a better future for his family. Our better future #StartsWithHello

Standard Bank is an advocate for gender equity in the workplace, and a champion for the UN’s HeForShe initiative. With our latest campaign, #RewriteTheRules, we posed the question, “Do the rules on how we treat each other feel wrong?” and encouraged everyone to question, understand, and debate our social norms.

It’s your imperfections that make you perfect: your freckles, your gap, your multi-coloured eyes and your African hair. Edgars Beauty presents I’mPerfection.

Real-time data takes Nando’s social commentary out of home.

Turning Instagram InstaStory into a mechanism for crowdsourcing children’s books - that would have a lasting impact on the lives of South African children.

The Nando’s ad that turned on, when the lights went out!

Innovative service design to improve speed, efficiency and satisfaction for brokers at South Africa’s oldest insurance company.

Selling more engagement rings by helping guys pick up the pretty obvious engagement-ready signals their women send them.

How a network of global influencers, challenged people around the world to ditch social media for just one day a week and GO FOR FUN in the real world.

Edgars, a 90-year old department store brand, was struggling for relevance. VMLY&R South Africa successfully repositioned the brand from being on the outside of local culture to being a culturally relevant connected brand.

Using Tinder to help South Africans find their ‘Better Half’.

How we enhanced the user experience of Marko's online shopping - allowing B2B customers to spend less time on site, transact faster and spend more money.

Fibre might be simple but what it brings, might not be. Supersonic fibre makes everything a little simpler.

Merging the ancient Buddhist practice of sand mandalas and the science of Psychoneuroimmunology Cancer Dojo’s cancer mandalas’ intricate designs allow patients to fully immerse their minds and bodies into their own healing.

With winter being the time when most people generally cocoon and shy away from bold expressions and resort to dull, expected colours and boring staples. We created “BREAK OUT FASHION”.

During South African Women’s Month, Edgars, challenged and confronted the derogative language around women, to steer the narrative to become more inclusive, empowering and diverse. They asked one question; Did You Mean, Woman?

Bringing to life the fun, friendly and proudly South African canned fish brand.

Nando’s takes dining to digital. People love Nando’s; not just because of the PERi-PERi chicken, but also because of who the brand is and how it speaks. So we developed a food ordering app that feels just like a Nando’s store.

Absolut Vodka ignites Africa’s creative revolution by turning the continent’s hottest artists into heroic revolutionaries with an event that became ground zero for the revolution.

Teaching kids to use their asthma inhalers by making asthma education fun & turning kids with asthma into superheroes.

Uniting 53 countries across Africa, with one poem for Africa Month.

We created a 360° journey of consumerism on Facebook for Huffington Post, designed to help consumers make a 360° change in their thinking. Because every single purchase we make is a vote for the kind of world we want to live in.

Surf Shack. Where salt heals wounds. The salt of the ocean. The wounds of gangsterism. A true story.

With terror attacks driving the wedge between Muslims and their fellow citizens that fueled hatred and distrust, PASSOP reminded the world that being Muslim does not make someone a terrorist.

PASSOP wanted to make people think about and understand the implications of their words and consider their role in this global humanitarian crisis. We built an automated engine to hijack the global conversation by finding comments on Twitter containing the word, “refugee” and automatically replaced that word with the phrase, “human being”