American Swiss / Drop The Hint

Based on the ‘in a relationship’ Facebook status of South African women, the target market saw ads in their feed that encouraged them to ‘Bring their boyfriend to his knee’ and drop the hint with American Swiss. 

Clicking the ad, took them to a microsite where they could choose the ring they wanted and send their boyfriend a funny video. Using the power of digital remarketing, said boyfriend was dropped hints everywhere he went online, from Facebook, to YouTube, and his favourite sports page. 

Once he finally gave in and took the hint, he was directed to a microsite with the ring she’d chosen and a discount on the diamond to sweeten the deal.