During lockdown when Amstel couldn’t advertise or sell alcohol, we needed to find a way to remain top of mind and keep consumers engaged. As the genesis that allows people to connect with one another, Amstel provided new and unique DJ mixes for people to connect with their friends in their time, wherever they were and however they wanted. A new and unique music mix from local and international Friends of Amstel was released every weekend day for 3 weeks.
