“Timeless Taste of Amstel” consists of two TV commercials that entrench the quality credentials of Amstel Lager by showing that the beer’s slow-brewed, extra matured taste and quality remain consistent and unchanged through all times. The first commercial takes viewers on a journey through three decades of South African celebrations, separated by time but connected through a timeless song and the beer with the unchanging bold taste that’s been with them through the decades. The second commerial, coupled with another timeless track, shows modern South Africans as social chameleons, equally comfortable at a local shisanyama and a 5-star restaurant, just like the timeless taste of the premium yet accessible beer that is Amstel Lager.