BOS / Pride

In over 34 African countries, LGBTQI+ communities face discrimination and possible imprisonment or death, just because of their sexual orientation. We created a product ad for BOS that challenged homophobic lawmakers by using their full range of bold, colourful cans, arranged into the design of the Pride flag - creating the BOS Pride Billboard that became a symbol of hope for the LGBTQI+ rights movements in Africa.

  • BOS Pride - Integrated Campaign