Cipla / Bronki Boosters

Over 145 million kids suffer from asthma worldwide, and in South Africa asthma is the third most common reason for children being admitted to hospital. 

This problem can be prevented with consistent use of an asthma inhaler which is why we created a multi-channel campaign to make asthma care easy to understand and fun for the people who need it most - the kids. The campaign included a comic book and animated series, instructional videos and cool inhaler casings in the form of the kids’ new favourite animated friends.

  • Comic book covers of super heros
  • white hand holding an blue asthma inhaler and a red one in the background
  • A child holding an ipad watching the super hero series