Edgars / I’mPerfection

Edgars Beauty believes that it’s your imperfections that make you perfect: your freckles, your gap, your multi-coloured eyes and your African hair. These features should be celebrated and owned with confidence and so, we helped Edgars Beauty present I’mPerfection. We've brought this concept to life in an online film that features South African creators of culture – people who have a social voice bigger than their social following. All of them far from the “standard” of beauty that has been established globally.   The film shares, celebrates and highlights the perfect imperfections of these creators – matched with their live-recorded message to the audience. It's a celebration of how beautiful people really are.