To advertise the new Nando’s delivery app that brings Nando’s to wherever hungry South Africans are, whenever they need it, we created the live tactical billboard that brought Nando’s firey social commentary to Joburgers where and when they needed it too.
When it got too hot, our billboard updated to messaging that related to heat. When Joburg heads to the coast over the festive season, we encouraged the locals to avoid the crowds and order in. And when cops set up roadblocks nearby and asked for “iDrink”, Nando’s delivered.
Messaging was updated in real-time, keeping it fresh and topical.