Optimizor Dog Food / Victor & Bakkies

Active dogs, regardless of shape, size or athletic prowess, need a high-quality protein diet. How better to tell a protein story that not just showed off active dogs at their best but also felt authentic to, and connected with Optimizor’s very niche, mostly-Afrikaans speaking, market than with the brand’s ambassadors; former Springboks, Victor and Bakkies. While Victor and Bakkies are still relevant in the hearts and minds of Optimizor's target market, they have lost their athletic prowess, which was ripe territory on which to capitalise. So we created a heart-warming brand film flighted during the 2019 Rugby World Cup to leverage off the love that people have for Victor and Bakkies and their dogs of course.