Don't let your content become their playtime.
There are countless online sites and streaming channels that contain inappropriate content. This kind of content comes by freely and is easily accessible – even to children, with no online supervision or protection. When inappropriate content like this is consumed by kids it can affect how they see the world and trickles into their playtime and their activities, as well as their thoughts. Vodacom, one of South Africa’s largest mobile communications companies, wanted to let parents know about the dangers of inappropriate content and tell them how their Secure Net Parental Control can block it to provide a safe space online for kids.
Using actual kids’ Lego, we created a series of ads that only parents would understand, to show parents the benefit of Vodacom’s Secure Net Parental Control. We took the most horrific scenes from iconic horror movies, and rebuilt them by hand in three dimensional Lego builds to reflect how these kind of movies would manifest inside the mind of a child. The installations were made up of more than 900 Lego pieces, and included unique “easter egg” pieces that were relevant to the different scenes that were built. The caption; “DON'T LET YOUR CONTENT BECOME PART OF THEIR PLAY TIME” on the ads gave the instruction to immediately activate Vodacom’s Secure Net Parental Control from your phone by simply dialling a number.