Standard Bank / Love Letters To Africa

As a continent of 53 countries, we are different. We are divided by so many things. What is that one thing the unites us? Poetry.

We collaborated with poet Koleka Patuma and wrote a love letter to Africa. We shared it on Social Media and invited people to share their own. We built a site, aggregated the hashtag, creating a love letter that grew every time someone added to it.

As Africans, we are so diverse, with different backgrounds, cultures and languages. For Africa month, we decided to remind Africans of something that unites us all… Our love for Africa. 

We collaborated with poet Koleka Patuma and wrote a love letter to Africa which we launched as a film. We then asked Africans to write their love letters, resulting in over 16 000 submissions from governments, brands, influencers and every day Africans, which was aggregated onto one site, forming one big love letter to Africa. We turned these letters into content – from banners to social posts, crediting the authors.