THE SIX STEPS TO D2C SUCCESS
Direct-To-Consumer commerce (D2C) has seen growth, success (and hype) unmatched by any other area of retailing in the past decade. This book, “The Six Steps to D2C Success,” provides a roadmap for all brands seeking to serve customers in the direct economy, by developing better products, more quickly, with propositions that bring new value.
ADVERTISING HAS A CRISIS OF APATHY AND OTHERNESS
How do we embrace empathy? We need to understand that empathy is a skill and, like any skill, it takes practice to get better. We need to forget what we think we know about people and be genuinely curious about them. We need to recognize and set aside our own biases and judgment in order to see the world from another perspective.
D2C DNA features over twenty in-depth case studies spread throughout 23 chapters, which examine brands big and small who are approaching D2C through innovative and forward thinking points of view.
REDEFINING THE EXPERIENCE ERA
The pace of change in 2020 has been the ultimate test of brand agility for marketers. The crisis has accelerated many changes, including how global CMOs view their marketing strategies. Those who weathered the storm have embraced reinvention, adaptation, and, most profoundly, the shift to transformation. Hear from VMLY&R, Conagra and Dell on the immediate challenges marketers need to tackle across customer experience, commerce, and creativity — while building brands that withstand the test of time.
- What does your brand actually stand for? When the cameras are off and the stage...What does your brand actually stand for? When the cameras are off and the stage goes dark do you have a deep commitment to redressing racial injustice or fighting for gay rights? Does your workplace reflect what your brand said in the bright lights of social media? Does your company support legislation and organisations that stand with these causes daily? Mpeo Nkosi, chief delivery officer at VMLY&R South Africa, discusses the real value of brands authentically joining a social movement.