Anab Jain Video

Sustainability in the Era of Brand Responsibility


Designer, futurist, filmmaker

This session was presented at RE/IMAGINE Culture, the first of a multi-part series. Learn more at

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Anab Jain

A designer, filmmaker, futurist and educator, Anab Jain grew up in Ahmedabad, Gujarat, India, within the entangled postcolonial landscapes of a fast-growing nation. Through a series of planned and unplanned circumstances, she has made London her home. Although the idea of a ‘home’ remains as expansive as our hearts and minds.

Anab believes that a rigorous praxis of imagination and experiential storytelling can emotionally connect us with plural futures – enabling us to make better decisions today. This belief and commitment led her to establish the speculative design and experiential futures practice Superflux in partnership with Jon Ardern. Now in their 13th year, Superflux has just received the Design Studio of the Year Award in recognition of their contribution to the fields of speculative and futures design with a committed social mission. Working for a diverse set of clients and commissioners, Superflux imagines and builds future worlds we can experience in the present moment. By creating new ways of seeing, being and acting, their work inspires and challenges us to look critically at the decisions and choices we make today. Their repertoire of clients includes Google, Deepmind, IKEA, Ingka Group, UNDP, Govt. of UAE, Omidyar Network, Suncorp, Red Cross and more. 

Anab has delivered plenary lectures and keynote presentations at numerous conferences such as SKOLL World Forum and TED Vancouver and exhibited Superflux’s work at MoMA New York, V&A Museum, Vitra Design Museum, Design Museum London, Venice Biennale, Museum of the Future, Dubai and the National Museum of China amongst others. 

Anab also serves as Professor of Design Investigations, University of Applied Arts, Vienna, and advocates a planetary, more-than-human approach in all aspects of her work.

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