RE/IMAGINE - Walt Geer Video



Activist, experience designer, chief experience design officer 

This session was presented at RE/IMAGINE Culture, the first of a multi-part series. Learn more at

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Walt Geer

As Chief Experience Design Officer at VMLY&R HEALTH, Walter Geer is responsible for creating innovative design solutions to health. His role is to bridge technology, storytelling, design and user experience together to create meaningful health experiences.

With an 80 percent focus on health and pharma he also maintains a broader range of clients like Dell Technologies, Coke and Walgreens.

Walter was honored in Adweek’s ‘50 Most Important People in Marketing, Media and Tech’ and Savoy Magazinerecognized Walter in their ‘Most Influential Black Executives in Corporate America’. He is not only known for re-inventing and revitalizing the way brands and advertisers connect with consumers, but also for being a passionate and vocal advocate. As the co-founder of Diverse Creatives, he has been outspoken in the charge for creating a diverse and inclusive culture for Black and brown creatives in advertising.

A veteran of the digital advertising space, Walter holds a total of six U.S. patents for digital ad formats and has implemented creative products and strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. One of his most famous inventions was Skippable Pre-Roll (5,4,3,2,1 Skip video ad format). Walter has been an architect of market-first usability labs, applying biometric research to the development of creative executions while minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

Prior to VMLY&R, Walter was SVP, Group Creative Director at TBWA\Worldhealth, where he ran Digital, Innovation and creative production.

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