Laura Mignott | Reimagine



Global Chief Experiential Officer, VMLY&R Commerce

This session was presented at RE/IMAGINE Creativity, the second of a multi-part series. Learn more at

Laura Mignott

Well-known experiential leader Laura Mignott serves as Global Chief Experiential Officer, supercharging the agency's commitment to designing for the future of hybrid community-driven engagement.  She oversees a unified global experiential practice redefining next generation, immersive experiences at the intersection of culture, creativity and commerce. From pop-ups and tours to mixed reality and the metaverse, the agency is designing and personalizing culturally relevant experiences that are measurable across physical, digital and hybrid moments. 

A newly created position at VMLY&R COMMERCE, it is one befitting to Laura’s experiential leadership as founder of award-winning specialty experiential marketing firm, DFlash. Since 2011, Laura served as CEO driving the agency’s growth agenda and leading clients such as Netflix, Amazon Goodreads, Samsung, and more, through the industry’s evolution. 

Laura is an award-winning storyteller and influential voice in the industry known for her knack for bringing talented people together. “The Oprah that you know,” as Laura has been called, serves as host/creator of the acclaimed Reset Podcast and teacher on her "One Degree of Connection" professional development course. She has been named 2021 AdClub Rockstar award winner and 2020 WiM Storyteller of the Year. Laura also sits on multiple boards and leadership committees, including the Project N95, Black Women Talk Tech, Fly Female Founders and more. 

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