Kaleeta McDade | Reimagine



Chief Experience Design Officer, VMLY&R

This session was presented at RE/IMAGINE Creativity, the second of a multi-part series. Learn more at VMLYR.com/Reimagine.

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Kaleeta McDade

Kaleeta has a proven ability to drive impact for brands, helping them shape a strategy and vision that deepens the customer relationship across every stage of the engagement lifecycle. Kaleeta's influence and leadership have shaped how customers around the world experience some of the largest brands in retail, sports, beauty and health.  

Kaleeta joins VMLY&R from Ogilvy as chief experience design officer, North America to jointly lead the agency’s growing experience design team alongside Eric Looney. In her new role, McDade will bridge creative storytelling, technology, design and user experience for clients across VMLY&R’s client portfolio. The agency’s XD team currently supports a growing raft of major clients including Ford, Colgate, Walgreens, Sherwin Williams, and T-Mobile, and signals a growing capability demand and need across the industry.  

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