U.S. Navy Blue Angels in flight


Government Practice

For over three decades, we’ve achieved program outcomes by leveraging the power of creativity, technology, and culture to improve communication and engagement between government and the American people.

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Demonstrated Government-Savvy Integrated Marketing Expertise

VMLY&R delivers a unique proposition, creatively bringing together brand and customer experience to deploy effective solutions across the spectrum of tactics and channels. Leveraging that proposition against government agency priorities, we amplify the power of each tactic through a fully integrated plan.

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Consistent Ability to Drive Efficiency in Public Sector Recruitment Missions

Data science and journey mapping are used to optimize marketing channels and creative assets to achieve ever-increasing efficiencies. Changes in technology create changes in expectations. VMLY&R helps government entities leverage those changes to connect with prospects with the appropriate messages at the right times.

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Proven Track Record of Diversity, Equity, and Inclusion

Diversity, equity, and inclusion is part of everything we do. From engaging multicultural audiences to leveraging our Inclusion Experience Practice, our team and work reflects the audiences our clients need to engage.

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Documented Expertise in Achieving Measurable Outcomes

VMLY&R’s specialists have a proven high-performance track record of applying behavioral insights and innovative marketing techniques to not only raise awareness but efficiently drive measurable outcomes over time and across diverse audience segments.

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Effective Educators in Marketing and Strategic Communications

VMLY&R has nearly 100 years of experience developing marketing programs. We leverage that experience when developing and executing marketing and communications trainings for government. Customized to the specific needs of each client, these programs teach about various areas of marketing and communications.

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Demonstrated Success in Driving Behavior Change

Government entities often need to bring about changes in the behavior of the citizenry at scale. VMLY&R leverages research-based audience insights and data to drive behavior changes that are in the public interest. Our work on behalf of U.S. Health & Human Services drove millions of people to overcome vaccine hesitancy and get vaccinated. For the U.S. Census Bureau, our campaign motivated millions of fence sitters to complete their census form.

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  • Strategic Communications Planning and Execution
  • Branding, Advertising, and Integrated Marketing
  • Digital and Social Media
  • Website Development and Management
  • Event Creation, Marketing, and Management
  • Internal Communications and Employee Activation
  • Customer Experience and Service Design
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  • Recruitment Marketing
  • Partnership and Influencer Programs
  • Measurement and Analytics
  • Digital Program Transformation
  • Media Strategy, Planning, and Buying
  • Public Health Education
  • Marketing Research
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  • Developed 60-language website for U.S. Census Bureau, including custom content for each audience segment, which drove 101 million visitors, 49 million of which clicked through to the online census form.
  • In just one year, drove a 22 percent improvement in visits to Navy.com. Brand awareness doubled and job leads increased 20%. In the end, recruitment contracts were up by eight percent year-over-year.
  • Leveraging data analytics, developed over 150 creative assets in a twelve-month period for U.S. Department of Health & Human Services, helping to get 200 million Americans vaccinated against COVID-19.
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  • Brought in 300,000 new riders and $30 million in incremental revenue to Amtrak within the first four months of our integrated national multichannel marketing program.
  • In six months, delivered over 5.1 million clicks to the 2020 Census jobs page, helping the U.S. Census Bureau surpass its hiring goals ahead of schedule, despite the complications of the COVID-19 pandemic.
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  • Logos of government client partners


Recent Government Work

Contract Vehicles

NIH PICS II — Partner Agency
GSA PSS Schedule pending
OPM Recruitment IDIQ - Partner Agency


DUNS — 06992515

  • 512110 — Motion Picture and Video Production
  • 541430 — Graphic Design Services
  • 541490 — Other Specialized Design Services
  • 541490 — Other Specialized Design Services
  • 541511 — Custom Computer Programming Services
  • 541512 — Computer Systems Design Services
  • 541513 — Computer Facilities Management Services
  • 541611 — Administrative Management and General Management
  • 541613 — Marketing Consulting Services
  • 541618 — Other Management Consulting Services
  • 541810 — Advertising Agencies
  • 541820 — Public Relations Agencies
  • 541890 — Other Services Related to Advertising
  • 541910 — Marketing Research and Public Opinion Polling
  • 541990 — All Other Professional, Scientific, and Technical Services
  • 561920 — Convention and Trade Show Organizers
  • 611430 — Professional and Management Development Training
  • 541850 — Outdoor Advertising
  • 541860 — Direct Mail Advertising
  • 541830 — Media Buying
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Technology Partners
  • Adobe — Premier Partner
  • Salesforce
  • Veeva (CRM Suite and Vault)
  • Acquia — Global Select Partner
  • Microsoft (Azure and Dynamics 365)
  • Google (GCP and Marketing Platform)
  • Amazon (AWS and Advertising)
  • Sitecore — Platform Partner
  • FedRAMP Experience
  • CMMC Level 3 in Progress
Awards and Industry Recognition
  • A-List Agency 2021 – AdAge
  • Six Effie Awards in the U.S. in 2020
  • Agency of the Year 2020 – Campaign
  • Leader in Magic Quadrant for Global Digital Agencies – Gartner
  • Leader in Lead Agency and Digital Agency Waves – Forrester
  • Most Innovative Advertising Companies 2020 – Fast Company
  • Effie Award for Government & Public Service in 2021
  • David Ogilvy Awards Winner 2021 (Government) – A.R.F.
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