For over three decades, we’ve achieved program outcomes by leveraging the power of creativity, technology, and culture to improve communication and engagement between government and the American people....Read MoreDemonstrated Government-Savvy Integrated Marketing Expertise VMLY&R delivers a unique proposition, creatively bringing together brand and customer experience to deploy effective solutions across the spectrum of tactics and channels. Leveraging that proposition against government agency priorities, we amplify the power of each tactic through a fully integrated plan....Read MoreConsistent Ability to Drive Efficiency in Public Sector Recruitment Missions Data science and journey mapping are used to optimize marketing channels and creative assets to achieve ever-increasing efficiencies. Changes in technology create changes in expectations. VMLY&R helps government entities leverage those changes to connect with prospects with the appropriate messages at the right times....Read MoreProven Track Record of Diversity, Equity, and InclusionDiversity, equity, and inclusion is part of everything we do. From engaging multicultural audiences to leveraging our Inclusion Experience Practice, our team and work reflects the audiences our clients need to engage....Read MoreDocumented Expertise in Achieving Measurable Outcomes VMLY&R’s specialists have a proven high-performance track record of applying behavioral insights and innovative marketing techniques to not only raise awareness but efficiently drive measurable outcomes over time and across diverse audience segments....Read MoreEffective Educators in Marketing and Strategic Communications VMLY&R has nearly 100 years of experience developing marketing programs. We leverage that experience when developing and executing marketing and communications trainings for government. Customized to the specific needs of each client, these programs teach about various areas of marketing and communications....Read MoreDemonstrated Success in Driving Behavior Change Government entities often need to bring about changes in the behavior of the citizenry at scale. VMLY&R leverages research-based audience insights and data to drive behavior changes that are in the public interest. Our work on behalf of U.S. Health & Human Services drove millions of people to overcome vaccine hesitancy and get vaccinated. For the U.S. Census Bureau, our campaign motivated millions of fence sitters to complete their census form....Read MoreMARKETING & STRATEGIC COMMUNICATIONS SERVICESStrategic Communications Planning and ExecutionBranding, Advertising, and Integrated MarketingDigital and Social MediaWebsite Development and ManagementEvent Creation, Marketing, and ManagementInternal Communications and Employee ActivationCustomer Experience and Service Design...Read MoreRecruitment MarketingPartnership and Influencer ProgramsMeasurement and AnalyticsDigital Program TransformationMedia Strategy, Planning, and BuyingPublic Health EducationMarketing Research...Read MoreEXAMPLES OF PAST GOVERNMENT EXPERIENCEDeveloped 60-language website for U.S. Census Bureau, including custom content for each audience segment, which drove 101 million visitors, 49 million of which clicked through to the online census form.In just one year, drove a 22 percent improvement in visits to Navy.com. Brand awareness doubled and job leads increased 20%. In the end, recruitment contracts were up by eight percent year-over-year.Leveraging data analytics, developed over 150 creative assets in a twelve-month period for U.S. Department of Health & Human Services, helping to get 200 million Americans vaccinated against COVID-19....Read MoreBrought in 300,000 new riders and $30 million in incremental revenue to Amtrak within the first four months of our integrated national multichannel marketing program.In six months, delivered over 5.1 million clicks to the 2020 Census jobs page, helping the U.S. Census Bureau surpass its hiring goals ahead of schedule, despite the complications of the COVID-19 pandemic....Read MoreGOVERNMENT CLIENT PARTNERSRECENT GOVERNMENT WORKRecent Government WorkWe Can Do ThisU.S. Dept. of Health & Human ServicesRead more about We Can Do ThisJourney to the MoonU.S. Navy To celebrate the 50th anniversary of the greatest journey of a Sailor ever, we... Read more about Journey to the Moon To celebrate the 50th anniversary of the greatest journey of a Sailor ever, we leveraged the technology of Google Assistant and transformed the Apollo 11 mission into an adventure that highlighted careers in the U.S. Navy. Laugh TrackerTennessee Tourism We merged creativity with technology for the Tennessee Department of Tourist... Read more about Laugh Tracker We merged creativity with technology for the Tennessee Department of Tourist Development and developed a wearable that scientifically proved kids have fun on vacation in Tennessee, helping influence thousands to visit the state. Sea to StarsU.S. Navy Telling the Navy story, from the sea floor to outer space. Read more about Sea to Stars Telling the Navy story, from the sea floor to outer space. Colorblind ViewerTennessee Tourism With our client parters at the Tennessee Department of Tourist Development, we... Read more about Colorblind Viewer With our client parters at the Tennessee Department of Tourist Development, we merged technology and creativity to make it possible for colorblind people to experience the wondrous colors of fall in Tennessee. The work was shared by national media, spreading the message that tourism in Tennessee is truly for everyone. It also helped boost hotel revenues in the Volunteer State 9.5% over the previous year. Bringing the U.S. Together for Our FutureU.S. Census BureauRead more about Bringing the U.S. Together for Our FutureRepresenting a Multicultural NationU.S. Census BureauRead more about Representing a Multicultural NationA Strong Foundation of Research to Shape the FutureU.S. Census BureauRead more about A Strong Foundation of Research to Shape the FutureAdapting a National Campaign Around the UnprecedentedU.S. Census BureauRead more about Adapting a National Campaign Around the UnprecedentedThe MissionDefence Force Recruiting Gamifying the Navy Submarine Experience Read more about The MissionContract VehiclesNIH PICS II — Partner Agency GSA PSS Schedule pending OPM Recruitment IDIQ - Partner AgencyIDENTIFIERSDUNS — 06992515 CAGE CODE — 0CME6NAICS 512110 — Motion Picture and Video Production541430 — Graphic Design Services541490 — Other Specialized Design Services541490 — Other Specialized Design Services541511 — Custom Computer Programming Services541512 — Computer Systems Design Services541513 — Computer Facilities Management Services541611 — Administrative Management and General Management541613 — Marketing Consulting Services541618 — Other Management Consulting Services541810 — Advertising Agencies541820 — Public Relations Agencies541890 — Other Services Related to Advertising541910 — Marketing Research and Public Opinion Polling541990 — All Other Professional, Scientific, and Technical Services561920 — Convention and Trade Show Organizers611430 — Professional and Management Development Training541850 — Outdoor Advertising541860 — Direct Mail Advertising541830 — Media Buying...Read MoreTechnology Partners Adobe — Premier PartnerSalesforceVeeva (CRM Suite and Vault)Acquia — Global Select PartnerMicrosoft (Azure and Dynamics 365)Google (GCP and Marketing Platform)Amazon (AWS and Advertising)Sitecore — Platform PartnerFedRAMP ExperienceCMMC Level 3 in ProgressAwards and Industry Recognition A-List Agency 2021 – AdAgeSix Effie Awards in the U.S. in 2020Agency of the Year 2020 – CampaignLeader in Magic Quadrant for Global Digital Agencies – GartnerLeader in Lead Agency and Digital Agency Waves – ForresterMost Innovative Advertising Companies 2020 – Fast CompanyEffie Award for Government & Public Service in 2021David Ogilvy Awards Winner 2021 (Government) – A.R.F....Read More
Journey to the MoonU.S. Navy To celebrate the 50th anniversary of the greatest journey of a Sailor ever, we... Read more about Journey to the Moon To celebrate the 50th anniversary of the greatest journey of a Sailor ever, we leveraged the technology of Google Assistant and transformed the Apollo 11 mission into an adventure that highlighted careers in the U.S. Navy.
Laugh TrackerTennessee Tourism We merged creativity with technology for the Tennessee Department of Tourist... Read more about Laugh Tracker We merged creativity with technology for the Tennessee Department of Tourist Development and developed a wearable that scientifically proved kids have fun on vacation in Tennessee, helping influence thousands to visit the state.
Sea to StarsU.S. Navy Telling the Navy story, from the sea floor to outer space. Read more about Sea to Stars Telling the Navy story, from the sea floor to outer space.
Colorblind ViewerTennessee Tourism With our client parters at the Tennessee Department of Tourist Development, we... Read more about Colorblind Viewer With our client parters at the Tennessee Department of Tourist Development, we merged technology and creativity to make it possible for colorblind people to experience the wondrous colors of fall in Tennessee. The work was shared by national media, spreading the message that tourism in Tennessee is truly for everyone. It also helped boost hotel revenues in the Volunteer State 9.5% over the previous year.
Bringing the U.S. Together for Our FutureU.S. Census BureauRead more about Bringing the U.S. Together for Our Future
Representing a Multicultural NationU.S. Census BureauRead more about Representing a Multicultural Nation
A Strong Foundation of Research to Shape the FutureU.S. Census BureauRead more about A Strong Foundation of Research to Shape the Future
Adapting a National Campaign Around the UnprecedentedU.S. Census BureauRead more about Adapting a National Campaign Around the Unprecedented
The MissionDefence Force Recruiting Gamifying the Navy Submarine Experience Read more about The Mission