Microscope

THE MOST COMPLETE HEALTHCARE COMMUNICATIONS OFFERING IN THE WORLD.

Health

We must approach stakeholders and customers in two ways at the same time, both as individuals and as a community on a shared journey.

In health communications, each person or group has their own needs and we must appeal to those through deep insights and inspired communication. At the same time, however, they are a collective, committed to preventing or conquering an illness. By bringing together world-class brand building, experience marketing and healthcare-specific expertise, VMLY&R is uniquely equipped to excel on both levels.

In addition to our 75+ offices worldwide, we created VMLY&Rx to serve Rx specialty pharmaceutical companies across EMEA and APAC.

Fully integrated science

  • Advanced degrees in integrated sciences: MDs, PhDs, PharmDs, RPhs, MHAs
  • Broad academic and professional experience
  • Pharmaceuticals, devices, diagnostics, OTCs

World-class brand building

  • Iconic agency with a reputation for building strong brands
  • Utilize BAV®, the largest and longest running study of brands in the world 
  • Brand planning, creative ideas, consumer research, analytics, channel insights

World-class digital & experience

  • Industry leader in brand experience and digital marketing
  • Named a leader by Gartner among global digital agencies 
  • Social strategy, loyalty, content platforms, mobility, tech development, commerce, product development

HCP / Med Ed
HCP / MED ED
  • Personal promotion
  • Nonpersonal promotion
  • Scientific platform
  • Peer to peer
  • KOL identification and management
  • Congress activities
  • Speaker training
Patient / Caregiver
Patient / Caregiver / Consumer
  • Patient journey
  • Point-of-care communications
  • Patient education
  • Social media
  • DTC
  • CRM
Medical Affairs
MEDICAL AFFAIRS
  • Scientific strategy
  • Audience mapping
  • Publication planning
  • Literature-gap analysis
  • Congress activities
  • Firewalled med affairs
Payer
PAYER
  • Value proposition
  • Pricing strategies
  • Reimbursement strategies
  • HEOR
Data & Insights
DATA & INSIGHTS
  • Business insights
  • Scenario planning
  • Measurement
  • Customer insights
  • Consumer/caregiver insights
  • Payer insights
  • Performance insights
  • Media partnerships
  • Optimization
Market Research
MARKET RESEARCH
  • Primary and secondary research
  • Ethnography
  • Physician and consumer panels
  • Competitive intelligence
  • Convention insights
  • Category monitoring
  • Recruiting and screening
Technology & Innovation
TECHNOLOGY & INNOVATION
  • Marketing technology, architecture and consulting
  • E-commerce
  • Marketing automation and artificial intelligence 
  • Mobile and IoT experimentation and design
Media
MEDIA
  • Consumer
  • Professional
  • Patient
  • Segmentation
  • Contextual media

Influence ecosystem graphic

Navigating and even utilizing the ever-increasing complexity of the health influence ecosystem.

Patients are influenced by other patients, physicians and marketing. Physicians are influenced by payers, medical associations and educated patients. Payers are influenced by government, advocacy groups and the scientific community. All of which is compounded by an explosion of digital channels that allow instant and constant access to these multiple influences.

Because of our demonstrated expertise in all of these areas, we do not see this graphic as complicated. Rather, we see endless opportunities to enter and enlighten conversations on behalf of our client partners.

RECENT HEALTH NEWS & INSIGHTS

Recent Health News & Insights
  • DTC Awards on display

    Prescription for Success

  • Augé Reichenberg

    VMLY&R Hires Augé Reichenberg as Chief Creative Officer of Health Practice

  • VMLY&Rx logo

    VMLY&R LAUNCHES NEW GLOBAL AGENCY NETWORK DEDICATED TO SPECIALTY RX PHARMACEUTICAL COMPANIES

  • Belle Frank

    VMLY&R’s Belle Frank on her career, mentors and forging her own path

  • Kat Piscatelli headshot

    VMLY&R HEALTH PRACTICE LEADER HONORED

  • Medication spelling out HEALTH

    Everything really is health

  • Viagra Connect Love Story Hero

    VMLY&R launches new campaign for Viagra Connect

  • Chantix turkey

    VMLY&R NAMED TOP 20 HEALTHCARE AGENCY

  • Stethscope lying on a computer keyboard

    Life Science Brands in COVID-19

  • Amber Chenevert headshot

    VMLY&R’S AMBER CHENEVERT NAMED TO PM360 ELITE 100

  • Ray Liotta in a CHANTIX commercial

    CHANTIX AWARDED GOLD AT ADVERTISING RESEARCH FOUNDATION AWARDS

  • Scientist looking in microscope

    PhRMA's Go Boldly Campaign wowed industry leaders

  • DTC trophies

    VMLY&R Honored at 2019 DTC National Advertising Awards

  • Hall of Fame logo

    VMLYR's Belle Frank Named to Hall of Femme

  • Belle Frank

    Clarity in DTC TV ad drug pricing

  • Image of Sudler logo.

    Sudler network combines with VMLY&R, creating VMLY&R Health