Advertising Week 2020

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Tamryn Kerr

 

MASCULINITY IN FLUX

What does modern masculinity look like today, and how can brands help redefine its place in society? Tamryn Kerr, creative director at VMLY&R, explored this question and more. “It's our industry’s responsibility to break down taboos and drive the culture narrative forward,” she said.

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Karen Boswell

RE-EMERGING IN THE EXPERIENCE ERA

The experience era is here. Karen Boswell, chief experience officer at VMLY&R EMEA, offered a  masterclass on how to build a people-centric business.  “We passionately believe that customers will pull you into the future. Not your competition,” she said.

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Laurent Simon

 

LIVE INTERVIEW

Laurent Simon, chief creative officer at VMLY&R United Kingdom, explored how to build brands at the speed of culture. He also Laurent gave his take on creativity and shared his pride for our industry's resilience during COVID-19. “Creativity sits at the core of creating connected brands,” he said. 

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Amber Chenevert

HOW AGENCIES CAN HELP CLIENTS AVOID FAKE ALLYSHIP

Amber Chenevert, Ph.D., director of strategy and insights at VMLY&R New York, covered how brands should turn diversity, equity and inclusion best practices into a substantial commitment to becoming allies. She also told us old us how brands can become true allies. She asked, “Consider where your customers are in this moment. Is there a disconnect between the brand values you hold true and what your customers expect?”

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Jason Xenopoulos

 

RENAISSANCE NOW

Jason Xenopoulos, Chief Creative Officer, VMLY&R North America
Tuesday. Oct. 6
11:30 a.m. EDT
Creativity Channel

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Walter Geer III

THE WAKE-UP CALL TO PURPOSE IN ADVERTISING

Walter Geer III, Executive Creative Director, VMLY&R
Thursday, Oct. 8
10 a.m. EDT
Purpose Channel

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