MASCULINITY IN FLUX
What does modern masculinity look like today, and how can brands help redefine its place in society? Tamryn Kerr, creative director at VMLY&R, explored this question and more. “It's our industry’s responsibility to break down taboos and drive the culture narrative forward,” she said.
RE-EMERGING IN THE EXPERIENCE ERA
The experience era is here. Karen Boswell, chief experience officer at VMLY&R EMEA, offered a masterclass on how to build a people-centric business. “We passionately believe that customers will pull you into the future. Not your competition,” she said.
Laurent Simon, chief creative officer at VMLY&R United Kingdom, explored how to build brands at the speed of culture. He also Laurent gave his take on creativity and shared his pride for our industry's resilience during COVID-19. “Creativity sits at the core of creating connected brands,” he said.
HOW AGENCIES CAN HELP CLIENTS AVOID FAKE ALLYSHIP
Amber Chenevert, Ph.D., director of strategy and insights at VMLY&R New York, covered how brands should turn diversity, equity and inclusion best practices into a substantial commitment to becoming allies. She also told us old us how brands can become true allies. She asked, “Consider where your customers are in this moment. Is there a disconnect between the brand values you hold true and what your customers expect?”