Challenging Paradoxes

Curious about how COVID-19 is impacting consumers’ lives? The Research Studio at VMLY&R recently conducted deep-dive interviews with people from across the U.S. to better understand the ways COVID-19 and shelter-in-place orders have changed their lives.

The report, Challenging Paradoxes: COVID-19 Deep Dive Exploration, explores people's daily lives, new working realities, in-home dynamics, connecting to the outside world and more. Participants share their aspirations and fears for what the world, post-COVID, may look like and discuss how COVID has impacted their perspectives.

For more information, contact Maddie Umali and Carrie Patterson Reed on the Research Studio team.

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