As the value of brand Apple approaches $250 billion — roughly the combined annual revenue of GM and Honda — few marketers question the importance of brand to a growing organization. The relationship between CX and brand may seem intuitive: "Customer experience will make or break the brand promise." But look beyond the inspirational quotes and you’ll most often discover that — in practice — brand and CX teams operate via separate strategic systems; divided by history, tradition and tools. The time has come for an evolved process for brand strategy; one that considers brand as a joint venture between brand planning and experience strategy, representing the best of each discipline and united by a hybrid set of tools capable of spanning organizational silos.As a starting point, we're sharing the Connected Brand House, a generalizable framework for brand and experience professionals to bridge historical divides and co-create brands that maximize business potential by making — and keeping better brand promises....Read MorePlease complete this form to download the report.Detailed information on the processing of your personal data can be found in our Privacy Policy.First NameLast NameIdentifierEmailTitleCompanyPrivacy PolicyClick here to indicate you agree to the terms presented in our Privacy Policy agreement.CAPTCHAThis question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Share This Story