Data & AI Invisibly Enable the Amazing

  • Farm machinery
  • Computer, gaming console and smart phone

Written by Brian Yamada, chief innovation officer at VMLY&R, and Ian Cahill, director, innovation and data at VMLY&R

AI was everywhere at CES — but not in the way you might think. It’s wasn’t the in-your-face splash of OpenAI’s Chat GPT-3 exploding across everyone’s social media feeds a few weeks ago. AI was everywhere, but it was powering the experiences and seamless services across the massive conference. AI was embedded into the devices, paired with evolving hardware and sensors to enable incredible new things to happen. Some highlights include:

  • AeviceMD: Lung health is now coin-sized, wearable and AI-powered. This small connected device can detect abnormal lung sounds for conditions like COPD or asthma. And it can track and store lung health between visits, enabling depths of new insight for better treatment and care.
  • John Deere ExactShot: Computer vision paired with an array of cameras/sensors delivers fertilizer precisely where a seed is planted. It can also use image recognition to detect weeds instead of crops to precisely deliver pesticides. This has the potential to dramatically cut costs and improve efficiency.
  • Glüxkind Ella smart stroller: The AI technologies and sensors that power autonomous cars and driving are extending to other categories and devices such as the Ella smart stroller, which has adaptive push and breaking for effortless walks uphill or downhill, and is billed as an “extra pair of eyes and hands” so parents can indulge in family time.

That is simply the tip of the iceberg of AI that was applied across all categories of digital health, connected homes, robotics, sustainability, accessibility, mobility/automotive, content, entertainment and commerce. The age of invisible AI is certainly here.

This article is part of a series that recaps CES 2023. To view other, please visit our CES 2023 Overview and Recap page.

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